Steph Hamill

Dec 23, 2024 | mediacat.uk | Steph Hamill

In the age of algorithms, it’s possible that your next stage in life is being curated for you, before you even realise you’re there. Whether it’s Netflix recommending coming-of-age dramas to teens, TikTok serving ads for wrinkle cream to 30-somethings, or Instagram ramping up ‘retirement dream house’ trends to anyone north of 55 — the platforms shaping our digital lives are also subtly scripting our life stages. We have to stop to ask; are these narratives shaping us or merely reflecting us?

Dec 4, 2024 | mediacatmagazine.co.uk | Steph Hamill |Azad Ali

In the age of algorithms, it’s possible that your next stage in life is being curated for you, before you even realise you’re there. Whether it’s Netflix recommending coming-of-age dramas to teens, TikTok serving ads for wrinkle cream to 30-somethings, or Instagram ramping up ‘retirement dream house’ trends to anyone north of 55 — the platforms shaping our digital lives are also subtly scripting our life stages. We have to stop to ask; are these narratives shaping us or merely reflecting us?

Oct 14, 2024 | mediacatmagazine.co.uk | Justin Thomas |Steph Hamill |Andrew Rose |Lea Karam

Product Cloud technology is now the baseline for building and shaping product experiences through the centralisation of product data to ensure its accuracy, consistency and accessibility across all channels, a giant leap forward from its former incarnation, Product Information Management or PIM.

Aug 15, 2024 | mediacatmagazine.co.uk | Steph Hamill |Amy Ramage |Nick Mason |Ben Jeger

The future of customer experience isn’t just exciting, it’s personal, hyper-personal. In a world where the swipe of a thumb decides the fate of content, brands are in a relentless race to capture and keep our attention. And this race isn’t about speed, it’s about precision.

Aug 7, 2024 | mediacatmagazine.co.uk | Alex Hill |Steph Hamill |Natasha Randhawa |Jenni Romaniuk

So you’ve hitched your brand’s wagon to the influencer star? Why wouldn’t you? A ready-made audience on platforms like TikTok and Instagram. Easy money this. A short video or post, with your chosen ‘star’ talking about your brand — that’s surely a win-win. After all, influencers are a global industry worth around $24 billion this year — and that could hit $200 billion by 2032. But this harnessing of fame isn’t a guaranteed bullseye. Audiences are getting tired of the so-called famous.