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Oct 3, 2024 | mediacatmagazine.co.uk | Eaon Pritchard |Berkant Avcı |Charlie Li

MediaCat Magazine Podcast Talking next gen influencers with We Are Social 00:00 / 40m Apple Podcasts Podchaser Spotify TuneIn YouTube Download file | Play in new window | Duration: 40m | In the latest MediaCat Magazine podcast our Editor Mike Piggott chats to the Global Head of Research & Insights at We Are Social, Paul Greenwood, about their latest report, Next Gen Influence — trends defining a new era of brand and creator collaboration. They discuss each section in detail, from ‘relatable...

Oct 3, 2024 | mediacatmagazine.co.uk | Berkant Avcı |Jenny Zhang |Becca Shanks |Ben Kay

According to a study conducted by a recruitment agency in the UK, more than half of employees in the creative industry say they are not receiving the pay they deserve. I’m sure you share similar sentiments: creativity is not given the value it deserves! Creativity is inherently subjective, and like everything subjective, the value of a creative idea is somewhat speculative.

Jun 12, 2024 | mediacatmagazine.co.uk | Berkant Avcı |Zack McDonald |Al Mackie

The Cannes Lions Creativity Festival is just around the corner. To both enhance the excitement of Cannes and shed some light for those who might get lost in the busy schedule, I have compiled a list of standout sessions from this year’s program for MediaCat readers. Could an advertorial brief turn into an Oscar-nominated art-house film idea? You probably didn’t think so, did you? But if we look at the story of Perfect Days, it’s quite possible.

Apr 4, 2024 | mediacat.com | Berkant Avcı

Simon Sinek’in, 2009’a tarihlenen “How Great Leaders Inspire Action” adlı TED konuşmasının ardından modern pazarlamanın en popüler başlıklarından biri haline gelen marka amacı, son 15 yıldır sayısız markanın pazarlama iletişimini şekillendirdi. 2010’ların sonuna doğru zirve noktasına ulaşan amaçlı marka yaklaşımı, Cannes Lions’tan Brand Week Istanbul’a uzanan geniş bir coğrafyada birçok konuşmanın ana gündem maddesi oldu.

Jul 10, 2023 | mediacat.com | Berkant Avcı