Bradley Johnson

3 weeks ago | adage.com | Bradley Johnson

U.S. advertising employment declined in April for the fifth month in a row, a possible warning sign of recession. But there may be another explanation related to structural changes in the ad business.

Mar 6, 2025 | adage.com | Bradley Johnson

Datacenter Caution signs are flashing for ad business, but overall U.S. employment is still growing Gift Article URL copied to clipboard! × READ THIS NEXT Women’s sports fans are big supporters of brands that back their favorite teams Employment in advertising, public relations and related services fell by 1,600 jobs in February, dropping for the third month in a row. Overall U.S. employment rose by 151,000 jobs last month, according to the monthly employment report from the Bureau of Labor...

Mar 4, 2025 | adage.com | Ally Marotti |Erika Wheless |Bradley Johnson

Marketing News & Strategy Crumbl, Chip City, Levain and other chains must strategize to stay competitive after big expansion plays Gift Article Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free.

Feb 13, 2025 | adage.com | Bradley Johnson |Erika Wheless |Adrianne Pasquarelli

Datacenter Gen Zers like brands both new and old (one dates to 1886) READ THIS NEXT How TV news brands are faring as they chase audiences on YouTube Costco scored highly in brand momentum with Gen Z consumers. Credit: Bloomberg Ad Age asked The Harris Poll to identify 25 brands with the highest brand momentum among Gen Z consumers—brands that the emerging generation agrees are “on the way up.” The result is an eclectic list of brands that resonate with Gen Z. The ranking is a mix of brands...

Feb 10, 2025 | adage.com | Bradley Johnson |Garett Sloane

Datacenter World’s biggest advertiser is also a huge ad seller, reeling in $56 billion from ad sales in 2024 READ THIS NEXT Amazon—ad spending, facts and profile In the 30 years since opening its online store, Amazon has increased spending in all but five years. Credit: Bloomberg Amazon in 2024 poured $21.4 billion into worldwide advertising and promotion, breaking a record for annual spending by any marketer. Amazon increased spending by 5.4% last year as net sales jumped 11.0%. Amazon also...