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Oct 24, 2024 | 
dentaltown.com | Nareg Apelian |Jeanette MacLean |David Paulson |Howard Goldstein
In today's digital landscape, data plays a pivotal role in evaluating marketing success. For dental practices, understanding patient sources and the revenue linked to marketing efforts is vital. However, many dental marketing agencies inflate the value of their services by manipulating data, giving dentists a skewed perception of their marketing effectiveness.
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Oct 15, 2024 | 
dentaltown.com | David Ranney |David Paulson |William Jacobson
“We dedicate so much of our mind and body to our practices and patients, but a lot of times it comes as a direct detriment to our own overall mental and physical well-being.” ~Dr. Sam Shamardi
In this episode of Investment Grade Practices, host Dr. Victoria Peterson is joined by Dr. Sam Shamardi, a renowned periodontist and leader in dental education. Together, they tackle a subject that often goes overlooked when building successful dental practices: practitioner wellness.
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Sep 4, 2024 | 
dentaltown.com | Cyndi Blalock |David Paulson |Howard Farran |Jay Geier
“My main requirement or somebody to work for me is: Do you want to be here? Because the second you don’t want to be here, I don’t want you here.” ~Dr. Pamela Maragliano-Muniz
In this episode of Everyday Practices Dental Podcast, host Regan Robertson is joined by Dental Economics Chief Editor Dr. Pamela Maragliano-Muniz, who is also a seasoned prosthodontist, and they discuss the real challenges of running a dental practice during difficult times.
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Aug 6, 2024 | 
dentaltown.com | Terry Shaw |David Paulson |Grant Olson
The relationships between a general dentist and specialists are important, but what do we look for in the specialists we refer to? What is most important in working with a specialist? Why do some patients resist when being referred to a specialist? And when do we refer to certain specialists?
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Aug 2, 2024 | 
dentaltown.com | Nareg Apelian |Rooz Khosravi |Jeanette MacLean |David Paulson
For dental practices, tracking marketing campaign results is essential for understanding their impact and improving future strategies. Identity Dental Marketing suggests two key methods to accurately measure marketing success:
Quarterly Calls with Your Adviser
Regular check-ins with your Identity Dental Marketing adviser are crucial.
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Jul 20, 2024 | 
dentaltown.com | Thomas Giacobbi |Jodie Heimbach |David Paulson
Introduction by Kevin Tighe, Retired Dental Management GuruAs a retired dental management professional, I've seen the challenges patients face after major dental surgeries, particularly when it comes to dietary changes. Finding enjoyable, nutritious soft food options can be daunting. This article, written by a talented young writer, addresses this challenge with sophistication and practicality.
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Jun 4, 2024 | 
dentaltown.com | Jarod Johnson |Giacomo Tarquini |David Paulson
Success is deeply personal, varying from person to person, each with their own unique vision of what it means to succeed. For some, it revolves around financial prosperity or the satisfaction derived from a productive day's work. However, for many, achieving a harmonious balance between work and personal life serves as the cornerstone of their sense of accomplishment.
Here are a couple of strategies to help you define and pursue your own version of success.
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May 21, 2024 | 
dentaltown.com | Terry Shaw |Nareg Apelian |Jeanette MacLean |David Paulson
Ask yourself this question: Why do patients choose you over other doctors in your area?
Your answer to that question is your Unique Selling Proposition (USP). In dentistry, your USP should be the foundation of your brand and reputation.
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May 20, 2024 | 
dentaltown.com | Tom Hughes |Joe Whitehouse |Ben Curtis |David Paulson
As a dental practice owner or manager, converting new patient inquiries into actual appointments is likely one of your primary goals. While this process can sometimes be challenging, implementing a few key strategies can significantly increase your conversion rates. Here are five actionable tips to help you maximize conversions and grow your practice:
Optimize Voicemail Messaging: Your voicemail greeting is a valuable opportunity to direct potential patients to take action.
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May 17, 2024 | 
dentaltown.com | David Sherberg |Jeanette MacLean |Jarod Johnson |David Paulson
Dealing with negativity in business, whether it's unfounded criticism or unethical competition, requires a powerful strategy: letting it bounce off. This approach is essential for maintaining your motivation, staying connected with your team, and continuing your drive towards success.
As your business begins to establish a successful niche, it will attract attention. People will notice your unique approach, your brand, and your achievements.
