Dominique Bergantino

Dec 13, 2023 | mediacatmagazine.co.uk | Toby Beresford |Dan Dawson |Dominique Bergantino |Louise Millar

Initials CX has been appointed as Pilgrim’s Food Masters’ consumer experience agency, following a competitive pitch process. The agency will lead consumer activations across the Richmond and Fridge Raiders brandsThe appointment comes as part of Pilgrim’s Food Masters’ wider strategic drive towards developing their iconic brands in 2024 and beyond.

Jul 12, 2023 | mediacatmagazine.co.uk | Zack McDonald |Anastasia Simone |Al Mackie |Dominique Bergantino

French agency network Havas has announced that it acquired a majority stake of 51% in the London-based agency Uncommon Creative Studio, with agency founders Natalie Graeme, Lucy Jameson and Nils Leonard retaining the 49% material stake. The all-cash deal puts the valuation of the agency over £100m. The acquisition brings Uncommon within the Havas Creative network and strengthens Havas’ presence in the UK market.