Don Hoyt Gorman

Nov 18, 2024 | mediacatmagazine.co.uk | Lea Karam |Ben Essen |Don Hoyt Gorman |Ross Negus

Small businesses are having a big moment. SMEs (small and medium-sized enterprises) are quietly reshaping the UK’s economy, by doing what many big brands struggle to do: connect, pivot, and stand out. While big names might hog the spotlight, it’s the SMEs that are winning in loyalty, adaptability and consumer trust, often on a shoestring budget. As nearly half of these businesses plan to boost their marketing spend next year, the question for larger brands is: what can they learn?

Jul 30, 2024 | mediacatmagazine.co.uk | Natasha Randhawa |Don Hoyt Gorman |Amy Ramage |Tiffany Horan

The global race for AI domination is burning bright. America’s AI market size is projected to reach US$50.16bn in 2024, whilst China is working hard to become the world’s ‘AI superpower’ by 2030. As these frontrunners seek to use AI to strengthen their influence and relations with the region, South East Asia (ASEAN) is poised to reap significant economic benefits from AI adoption. Singapore has positioned itself as an AI leader.

Apr 4, 2024 | mediacatmagazine.co.uk | kate ross |Matt Garbutt |Don Hoyt Gorman |Kyle Johnson

A year ago I was sitting with my business partner in a ridiculous ‘must visit’ restaurant called Bacchanalia, surrounded by very beautiful people in togas, serving us extortionately priced, yet very average, tagliatelle. It was my birthday. She was treating me… and regretting the choice. The topic of generative AI had dominated the news for weeks, debates erupting about its potential to reshape society, and forecasts of widespread unemployment among the middle class.

Mar 11, 2024 | mediacatmagazine.co.uk | Cos Mingides |Don Hoyt Gorman |Chris Bailey |Benedict Buckland

When payments and payroll platform Papaya Global felt its advertising was struggling to stand out in its increasingly competitive sector, the marketing team decided the solution was to go really big. The Super Bowl big, with a $7 million 30-second spot. ‘It’s not so we can sell more,’ Papaya’s director of communications, Hila Pera, told Tech Crunch. ‘Obviously, yes, we want to see a very direct ROI, but we all understand this is a brand building or a brand awareness play.