-
Oct 15, 2024 | 
mediacatmagazine.co.uk | Natasha Randhawa |Kyle Johnson |Simon Martin
Wunderkind, the AI-driven performance marketing solution, has shared the findings of its 2024 CMO State of the Union Report. According to this study, 97% of UK retail marketing teams have adopted AI but many are not leveraging its full potential. In a press release, Wunderkind revealed the top five AI uses: data collection (73%), marketing design (72%), marketing deployment to engage customers (58%), improving site experience (45%), and improving written marketing copy (41%).
-
Sep 27, 2024 | 
13newsnow.com | Kyle Johnson
WASHINGTON D.C., DC — Hurricane Helene is affecting flights to and from Hampton Roads, but if you or someone you know is impacted by flight changes, you may be able to take advantage of a new refund policy implemented by the Department of Transportation. Starting Oct. 28, airlines must automatically issue refunds if any flight is "seriously delayed" or cancelled for any reason, including weather.
-
Sep 20, 2024 | 
mediacatmagazine.co.uk | Amy Ramage |Kyle Johnson |Anna Hickey |Alastair Bannerman
Technology for Marketing and eCommerce Expo, the UK’s biggest marketing technology and e-commerce events, wrapped up this week, bringing together thousands of retailers, brands and technology providers. Unsurprisingly, artificial intelligence (AI) was top of mind in many sessions.
-
Jun 26, 2024 | 
mediacatmagazine.co.uk | Chris Alderman |Matt Garbutt |Emily Rich |Kyle Johnson
You.com, Andi AIandPerplexity AIare just a handful of companies, alongside the larger players including Bing and Google, that have been mooted around the SEO industry as those capable of changing the way information is found and consumed online. Granted, their existence (the lesser known at least) has remained very much in the periphery of those operating, or with an avid interest in, the SEO and search industry.
-
Apr 9, 2024 | 
mediacatmagazine.co.uk | Matt Garbutt |Andrew Rose |Kyle Johnson |Anna Hickey
WPP and Google Cloud will collaborate to ‘create better campaigns that resonate with consumers in a deeper way’ by integrating Google’s Gemini models with WPP Open, WPP’s AI-powered marketing operating system. As announced today on the keynote stage at Google Cloud Next, Google Cloud’s gen AI tools will be used with WPP’s proprietary marketing and advertising data as part of the collaboration.
-
Apr 4, 2024 | 
mediacatmagazine.co.uk | kate ross |Matt Garbutt |Don Hoyt Gorman |Kyle Johnson
A year ago I was sitting with my business partner in a ridiculous ‘must visit’ restaurant called Bacchanalia, surrounded by very beautiful people in togas, serving us extortionately priced, yet very average, tagliatelle. It was my birthday. She was treating me… and regretting the choice. The topic of generative AI had dominated the news for weeks, debates erupting about its potential to reshape society, and forecasts of widespread unemployment among the middle class.
-
Feb 25, 2024 | 
nichegamer.com | Kyle Johnson
Tekken 8 has been out for a few weeks now, and after playing for 100 hours I know I still can only scratch the surface of this game when trying to review it. Fighting games in general are quite complex, but Tekken as a franchise has always been known to be exceedingly complicated. I previously played Tekken 7 for about 100 hours, which gave me a significant head start when jumping into Tekken 8, as a large amount of that knowledge and experience does carry over.
-
Feb 9, 2024 | 
pressboxonline.com | Kyle Johnson
Navy men’s lacrosse head coach Joe Amplo is hoping to surpass outside expectations for his squad in 2024. The 2023 season proved to be a challenging one for Navy. The Midshipmen went 8-8 overall, 5-3 in Patriot League play and saw their season come to an end in the Patriot League quarterfinals with a 12-7 loss to Loyola. Amplo and Navy are looking to get back on track and compete for a Patriot League title in 2024.
-
Jan 29, 2024 | 
mediacatmagazine.co.uk | Dani Valkova |Kyle Johnson |Grace Gollasch |Amy Lewin
At times the power of audio and of sound is somewhat neglected by brands. We’d thought we’d try and bring more attention to the power of audio marketing, and asked a few knowledgeable people what ways brands could up their game in this space. As with other areas of marketing, the audio space offers up huge opportunities for brands to build both mental availability with consumers and deepen salience and connection.
-
Jan 17, 2024 | 
mediacatmagazine.co.uk | Andrew Rose |Kyle Johnson |Anna Hickey |Alastair Bannerman
Changing consumer trends and a plethora of channels appearing across the advertising environment is making it harder for brands to gain traction, as the average consumer is allegedly exposed to . But the dilution of advertising and potential wastage should not be a concern. Brands and agencies that are singing a tune within the noise, are adopting innovative solutions to plug the gap between metric-based performance marketing and wider brand awareness to improve audience cut-through.
