Matt Garbutt

Dec 23, 2024 | mediacat.uk | Matt Garbutt

In recent audience work for various clients of ours, age has not just become immaterial, we’ve simply ignored it. It’s no longer that important or useful to us to know which generation our customers are from. Generational splits are a default way of working and marketing that’s moving past its sell by date. They’ve been a comfy pair of slippers for many years because we haven’t had better ways of considering our audiences and what actually makes them tick.

Jun 26, 2024 | mediacatmagazine.co.uk | Chris Alderman |Matt Garbutt |Emily Rich |Kyle Johnson

You.com, Andi AIandPerplexity AIare just a handful of companies, alongside the larger players including Bing and Google, that have been mooted around the SEO industry as those capable of changing the way information is found and consumed online. Granted, their existence (the lesser known at least) has remained very much in the periphery of those operating, or with an avid interest in, the SEO and search industry.

Apr 9, 2024 | mediacatmagazine.co.uk | Matt Garbutt |Andrew Rose |Kyle Johnson |Anna Hickey

WPP and Google Cloud will collaborate to ‘create better campaigns that resonate with consumers in a deeper way’ by integrating Google’s Gemini models with WPP Open, WPP’s AI-powered marketing operating system. As announced today on the keynote stage at Google Cloud Next, Google Cloud’s gen AI tools will be used with WPP’s proprietary marketing and advertising data as part of the collaboration.

Apr 4, 2024 | mediacatmagazine.co.uk | Laura Holliday |Matt Garbutt |Grace Gollasch |Jason Talbot

Just like the printing press before it, the internet promised the global delivery and dissemination of information to improve public knowledge. And for a while this worked, until its incentive — to make things uniform, standardised, stuffed with facts — led it to gorge itself into incapacitation on a mukbang of SEO-driven content.

Apr 4, 2024 | mediacatmagazine.co.uk | kate ross |Matt Garbutt |Don Hoyt Gorman |Kyle Johnson

A year ago I was sitting with my business partner in a ridiculous ‘must visit’ restaurant called Bacchanalia, surrounded by very beautiful people in togas, serving us extortionately priced, yet very average, tagliatelle. It was my birthday. She was treating me… and regretting the choice. The topic of generative AI had dominated the news for weeks, debates erupting about its potential to reshape society, and forecasts of widespread unemployment among the middle class.