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Nov 20, 2024 | 
mediacatmagazine.co.uk | Jenni Romaniuk |Lydia Martin |Eaon Pritchard |Ellie Hooper
I am Generation X, often referred to as the sandwich or silent generation. Who cares? I certainly don’t. I really don’t know what this means other than I was born between 1965 and 1980. To illustrate the irrelevance of generational labels to consumer behaviour, during my lectures for our Brand Management class I asked the students to play a game called ‘Jenni or Maddy’. Jenni being me, Generation X and Maddy being my niece, from Generation Z.
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Oct 31, 2024 | 
greenpeace.org | Ellie Hooper
Revelations that a New Zealand trawler has destroyed kilograms of deep sea corals in a region of the South Pacific earmarked for protection, illustrates exactly why New Zealand must stop bottom trawling these international waters, says Greenpeace Aotearoa. A New Zealand trawler, The Tasman Viking which is owned by Westfleet, pulled up several species of deep sea coral while trawling in international waters of the Tasman Sea last month.
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Aug 6, 2024 | 
greenpeace.org | Ellie Hooper
The theme of this year’s Seafood New Zealand Conference, which started in Auckland this morning, is “Champions of Sustainability”, a title that Greenpeace Aotearoa says is ironic at best, and misleading at worst. Greenpeace campaigner Ellie Hooper cited continued destructive bottom trawling, high bycatch rates, and carbon disturbance, as examples of fishing practices that undermined any industry claims to sustainability.
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Jul 2, 2024 | 
greenpeace.org | Ellie Hooper
The vast expanse of ocean between Aotearoa and Australia is brimming with life – tropical fish, whales, deep sea corals and seabirds all find a home here. But this area, known as the South Tasman Sea and Lord Howe Rise, is under threat. Commercial fishing, pollution, climate change and the threat of deep sea mining are putting all this life at risk. Together we can protect these vibrant waters.
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Jun 10, 2024 | 
greenpeace.org | Ellie Hooper
New Zealand’s destructive bottom trawling is back in the spotlight, as vessels the Tasman Viking and Amaltal Mariner are given permits to continue trashing deep sea corals in the South Pacific. High Seas Permits were issued by the Ministry of Primary Industries over the last month for the two vessels, despite the fact that both have recent convictions.
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Apr 13, 2024 | 
greenpeace.org | Ellie Hooper
New data released by the Ministry for Primary Industries shows that commercial fishing companies have been massively underreporting their catches of dolphins, albatross and fish prior to the cameras on boats programme. The data shows that for the 127 vessels now with cameras, reporting of dolphin captures increased nearly seven fold while reported albatross interactions were up 3.5 times. The reported volume of fish discarded has increased by almost 50%.
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Feb 15, 2024 | 
greenpeace.org | Ellie Hooper
Damning new polling data released today shows that the vast majority of New Zealanders (85%) do not trust Minister Shane Jones to look after New Zealand’s ocean and fisheries, the job he’s entrusted to do in his Ministerial position.
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Feb 13, 2024 | 
greenpeace.org | Ellie Hooper
Greenpeace says the need for global ocean sanctuaries on the high seas is urgent and profound, with a new report revealing nearly half of all endangered migratory animals are in decline, while one in five face extinction. Whales, sharks, rays, turtles, and seabirds all feature in the State of the World’s Migratory Speciesreport released yesterday by the UN Environment Programme, but the world’s most threatened listed species are fish.
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Jan 23, 2024 | 
greenpeace.org | Ellie Hooper
Palau has become the first country to officially ratify the Global Ocean Treaty, in a move that Greenpeace Aotearoa says sets down a challenge for New Zealand to follow suit and back meaningful ocean protection. A vital tool to reverse the ocean crisis, the Treaty is the most significant multilateral environmental deal since the 2015 Paris Climate Agreement. New Zealand was one of 84 countries to sign the Treaty after it was adopted by the UN in June last year.
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Dec 19, 2023 | 
mediacatmagazine.co.uk | Imogen Kemp-Hunt |Ellie Hooper |Andrea Buzzi |Will McCartney
Brands are increasingly looking to the past in order to secure their future in an uncertain worldAs consumers continue to navigate political and economic upheaval, not to mention the endless stream of saddening and disheartening news, they’re looking for an escape to what they view as a simpler, more carefree time. This has resulted in nostalgia becoming one of the biggest factors influencing decision-making in marketing, design, media and entertainment right now.
