Will McCartney

Apr 16, 2024 | mediacatmagazine.co.uk | Natasha Randhawa |Andrea Buzzi |Will McCartney |Chris Jefford

Whenever we run any articles or pieces around nostalgia as a magazine, they tend to do very well. Clearly, love for the ’90s and 2000s is not going away any time soon. And yet, is our pining for this bygone era being overdone, in media and marketing? If we have to ask this question then it might be, but we thought we’d quiz our network anyway, to see what they think.

Mar 6, 2024 | thequietus.com | Will McCartney

Photo courtesy of Vinita Joshi Behind the opaque portcullis that guards the inner organs of the music industry lies a wealth of challenges and imbalances. Whether it's adjusting to the exponentially digitising jaws of music consumption, manoeuvring through a male-favouring system or facing barriers as an ethnic minority, success in music is easier for some than others.

Dec 19, 2023 | mediacatmagazine.co.uk | Imogen Kemp-Hunt |Ellie Hooper |Andrea Buzzi |Will McCartney

Brands are increasingly looking to the past in order to secure their future in an uncertain worldAs consumers continue to navigate political and economic upheaval, not to mention the endless stream of saddening and disheartening news, they’re looking for an escape to what they view as a simpler, more carefree time. This has resulted in nostalgia becoming one of the biggest factors influencing decision-making in marketing, design, media and entertainment right now.

Oct 3, 2023 | mediacatmagazine.co.uk | Grace Gollasch |Will Melzer |Will McCartney

The Future of Strategy 2023 report released today (3 October) by WARC shares insights from marketing strategists across the globe and highlights a strategic bravery gap. This eleventh edition of the annual WARC study unpacks the key trends considered pivotal to the future of strategy.

Sep 21, 2023 | mediacatmagazine.co.uk | Alex Brownsell |Will McCartney |Chris Jefford |Chris Stokel-Walker

Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 and a subsequent weakening of the digital ad market, is recovering stronger than its social media peers. WARC Media forecasts Instagram’s advertising revenue to reach $71bn in 2024, driven by parent company Meta’s innovation with AI to assist content recommendation and advertising automation processes, as well as improved monetisation of Reels, its short-form video product.