Articles

  • 2 weeks ago | forrester.com | Angelina Gennis |Dipanjan Chatterjee |J.P. Gownder

    Last year, Verizon made the curious choice to acquire once-bankrupt Frontier Communications for $20 billion. Cited as a key benefit to Verizon (beyond the landgrab): A “high-quality customer base.”High-value customers are not difficult to find, but contact centers struggle to engage them for net-positive outcomes. Updating infrastructure wasn’t enough to turn around Frontier; contact center employees were enabled and empowered to solve customer problems and grow the relationship.

  • 2 weeks ago | forrester.com | J.P. Gownder |J. P. Gownder

    Shopify’s CEO Tobias Lütke released an internal email he’d sent to employees with the subject, “AI usage is now a baseline expectation.” His enthusiastic missive implores employees to adopt AI tools “as a thought partner, deep researcher, critic, tutor, or pair programmer.” His ultimate conclusion?

  • Jan 15, 2025 | forrester.com | J.P. Gownder |Ted Schadler |Brian Hopkins |J. P. Gownder

    On February 2024, I wrote a blog post declaring “You’re not switching to Google Workspace to use Gemini — yet.” Google aims to change that. Today, the company announced that it will include “the best of Google AI in Workspace Business and Workspace Enterprise plans” without the need to purchase an add-on.

  • Sep 17, 2024 | globalsecuritymag.fr | J.P. Gownder

    Analyse Forrester : Microsoft ajoute du contexte à Microsoft 365 CopilotSuite aux annonces de Microsoft 365 Copilot : Wave 2 hier, J.P. Gownder, analyste principal chez Forrester, partage son analyse ci-dessous : " Aujourd'hui, Microsoft a annoncé un certain nombre d'améliorations à Microsoft 365 Copilot. Les fonctionnalités les plus remarquables sont celles qui placent les actions de Copilot dans leur contexte.

  • Jun 3, 2024 | futurecio.tech | J.P. Gownder

    If you're like most leaders we speak with, you're still figuring out generative AI (genAI) and other AI solutions for employees. You're also underestimating the amount of training and upskilling your employees need to productively use these tools. As I wrote in a recent report, most companies are on the cusp of underinvesting in the training necessary to successfully use AI by an order of magnitude.

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