Articles

  • 1 week ago | forrester.com | J.P. Gownder |J. P. Gownder

    They don’t make technology revolutions like they used to; now, they make them faster. Consider the history of technology adoption (see Figure below). While it took 50 years for 50 million people to use the telephone (1878), it only took 22 years for television (1930) to reach the same penetration. Yet the iPhone (2007) reached 100 million users in the US alone in just eight years. Fast, right? Not as fast as today.

  • 1 month ago | forrester.com | Angelina Gennis |Dipanjan Chatterjee |J.P. Gownder

    Last year, Verizon made the curious choice to acquire once-bankrupt Frontier Communications for $20 billion. Cited as a key benefit to Verizon (beyond the landgrab): A “high-quality customer base.”High-value customers are not difficult to find, but contact centers struggle to engage them for net-positive outcomes. Updating infrastructure wasn’t enough to turn around Frontier; contact center employees were enabled and empowered to solve customer problems and grow the relationship.

  • 2 months ago | forrester.com | J.P. Gownder |J. P. Gownder

    Shopify’s CEO Tobias Lütke released an internal email he’d sent to employees with the subject, “AI usage is now a baseline expectation.” His enthusiastic missive implores employees to adopt AI tools “as a thought partner, deep researcher, critic, tutor, or pair programmer.” His ultimate conclusion?

  • Jan 15, 2025 | forrester.com | J.P. Gownder |Ted Schadler |Brian Hopkins |J. P. Gownder

    On February 2024, I wrote a blog post declaring “You’re not switching to Google Workspace to use Gemini — yet.” Google aims to change that. Today, the company announced that it will include “the best of Google AI in Workspace Business and Workspace Enterprise plans” without the need to purchase an add-on.

  • Sep 17, 2024 | globalsecuritymag.fr | J.P. Gownder

    Analyse Forrester : Microsoft ajoute du contexte à Microsoft 365 CopilotSuite aux annonces de Microsoft 365 Copilot : Wave 2 hier, J.P. Gownder, analyste principal chez Forrester, partage son analyse ci-dessous : " Aujourd'hui, Microsoft a annoncé un certain nombre d'améliorations à Microsoft 365 Copilot. Les fonctionnalités les plus remarquables sont celles qui placent les actions de Copilot dans leur contexte.

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