Bill Martorelli

1 month ago | forrester.com | Andrew Cornwall |Stephanie Liu |Bill Martorelli |Cheryl McKinnon

On February 25, Mozilla introduced a new Terms of Use (ToU) for Firefox that included, among other things, “When you upload or input information through Firefox, you hereby grant us a nonexclusive, royalty-free, worldwide license to use that information to help you navigate, experience, and interact with online content as you indicate with your use of Firefox.” A hornet’s nest of uproar followed, and Mozilla has since rewritten that paragraph in an attempt to clarify it.

May 6, 2024 | forrester.com | Peter Wannemacher |Akshara Naik Lopez |Bill Martorelli

Welcome back to Forrester’s blog series “50/50,” where we showcase two sides of a B2C marketing issue. This time, we explore how consumers feel about Capital One’s bid to acquire Discover — and how differentiated credit card brands are in the eyes of customers. The main catalyst for this research is Capital One’s announced plan to acquire Discover.

Apr 8, 2024 | forrester.com | Leslie Joseph |Bill Martorelli |J.P. Gownder

Microsoft announced — on April Fool’s Day 2024, no less — that it was unbundling Teams from its various Microsoft 365 plans worldwide. While these new changes affect Microsoft customers worldwide, they mirror the changes that the company announced in August last year for its customers within the European Economic Area and Switzerland.

Apr 4, 2024 | forrester.com | Katy Cobian |Bill Martorelli |Sucharita Kodali

In his induction speech into the Wisconsin State Bowling Hall of Fame in 2012, my dad referred to me affectionately as the “pied piper” for my ability to inspire others to go along with new ideas (example: a local bowling fundraiser that raised over $300K for breast cancer research). I had spent the past few years working for my parents’ business of 40 years – you guessed it, a bowling alley. It was a successful business with a loyal but aging customer base.

Apr 4, 2024 | forrester.com | Bill Martorelli |Lee Sustar |Devin Dickerson

Recent news concerning service providers’ intent to either split into separate units as in Atos/Eviden or combine forces, such as in the case of NTT DATA’s and NTT Ltd.’s new operating structure effective April 1 as NTT DATA Ltd., reminds us that boundaries of service providers are in flux.