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Thomas Husson

Paris

Vice President and Principal Analyst at Forrester Research

Vice President and Principal Analyst at Forrester, covering marketing, customer and employee experiences, digital transformation and sustainability

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Articles

  • Power Growth With Your Total Experience

    1 week ago | forrester.com | Thomas Husson

    Earlier this year, Forrester’s Priorities Survey, 2025 collected data among 4,519 global private sector business and technology professionals across many different industries.

  • Consumers Are More Concerned About GenAI Than You Think

    4 weeks ago | forrester.com | Thomas Husson |Dipanjan Chatterjee |Mike Proulx

    An update to ChatGPT made it easy to simulate Hayao Miyazaki’s style of animation, which has flooded social media with memes. Beyond the hype, this trend raises serious questions on copyright infringement. This article in the New York Times sums up some of the questions raised by the phenomenon.

  • Key Findings From Forrester’s US Retail Mobile App Digital Experience Review, 2025

    2 months ago | forrester.com | Sucharita Kodali |Rick Parrish |Thomas Husson

    Among US online adults, 37% regularly use retailer mobile apps to make a purchase. Retailers’ mobile apps help shoppers who want to research a potential purchase, find promotions and coupons, and buy products or services. Forrester’s newly published The Forrester Digital Experience Review: US Retail Mobile Apps, Q1 2025 reviews how well retailers are meeting customers’ needs and expectations with their mobile app capabilities.

  • ’Tis The Season … For B2B Summit

    Feb 6, 2025 | forrester.com | Peter Ostrow |Conrad Mills |Thomas Husson

    It’s B2B Summit season again here at Forrester, and we’re having fun getting ready. Actually, the season for this year’s event in Phoenix began in September, so our research, events, editorial, graphics, and production teams spend more time on this event than not, making “season” a relative term. For me, every B2B Summit cycle provides a number of journeys that are legitimately more valuable than their destination.

  • Participate In The 2025 Forrester B2B Event Trends Survey And Unlock Valuable Insights For Your Organization

    Feb 6, 2025 | forrester.com | Conrad Mills |Thomas Husson |Peter Wannemacher

    Forrester’s annual B2B event trends survey is back! We invite all B2B event leaders and practitioners to participate and gain access to the latest B2B event market trends to help shape their event strategy over the next 12 months. Last Year’s SurveyThe 2024 survey delivered a number of insights into the evolving event mix, priority focus areas, and approaches to event technology. These included:Two-thirds of marketers faced flat or declining event budgets.

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Thomas Husson
Thomas Husson @Thomas_Husson
7 Nov 24

Retour sur le #CXCircle, la conférence sur l'expérience client de @ContentSquareFR => https://t.co/FxLedjtJUo

Thomas Husson
Thomas Husson @Thomas_Husson
3 Oct 24

RT @fredcavazza: Troisième et dernier jour de l'événement @1to1Biarritz avec une table ronde très intéressante sur l'avenir du marketing et…

Thomas Husson
Thomas Husson @Thomas_Husson
3 Oct 24

RT @fredcavazza: Question très intéressante de @sophieakgazeau : comment éviter les biais culturels des IA génératives entraînées avec des…