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1 week ago | 
forrester.com | Thomas Husson
The marketing and advertising industry is gathering for a couple of days at the International Festival of Creativity in Cannes (France) from June 16 to June 20. No doubt that AI and Generative AI will be at the center of most discussions.
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3 weeks ago | 
forrester.com | Thomas Husson
Paris will again become the center of innovation and technology next week, as the 2025 edition of VivaTech takes place from June 11th to 14th at Paris Expo Porte de Versailles. VivaTech has become the largest technology and innovation event in Europe, with 160,000 delegates — including many C-level executives — 13k+ startups, and 3,000+ investors attending from all over the world.
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1 month ago | 
forrester.com | Thomas Husson
Ecodesign is a continuous improvement process that aims at balancing trade-offs between minimizing environmental impact while optimizing value for customers. It’s an opportunity to rethink your value chain to reduce costs and innovate for increasingly demanding green consumers and regulators. Ecodesign is one of the six pillars of Forrester’s B2C CMO’s Environmental Sustainability FrameworkMore than 80% of a product’s environmental impact is determined at the design stage.
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1 month ago | 
forrester.com | Thomas Husson
Earlier this year, Forrester’s Priorities Survey, 2025 collected data among 4,519 global private sector business and technology professionals across many different industries.
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2 months ago | 
forrester.com | Thomas Husson |Dipanjan Chatterjee |Mike Proulx
An update to ChatGPT made it easy to simulate Hayao Miyazaki’s style of animation, which has flooded social media with memes. Beyond the hype, this trend raises serious questions on copyright infringement. This article in the New York Times sums up some of the questions raised by the phenomenon.
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Feb 21, 2025 | 
forrester.com | Sucharita Kodali |Rick Parrish |Thomas Husson
Among US online adults, 37% regularly use retailer mobile apps to make a purchase. Retailers’ mobile apps help shoppers who want to research a potential purchase, find promotions and coupons, and buy products or services. Forrester’s newly published The Forrester Digital Experience Review: US Retail Mobile Apps, Q1 2025 reviews how well retailers are meeting customers’ needs and expectations with their mobile app capabilities.
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Feb 6, 2025 | 
forrester.com | Peter Ostrow |Conrad Mills |Thomas Husson
It’s B2B Summit season again here at Forrester, and we’re having fun getting ready. Actually, the season for this year’s event in Phoenix began in September, so our research, events, editorial, graphics, and production teams spend more time on this event than not, making “season” a relative term. For me, every B2B Summit cycle provides a number of journeys that are legitimately more valuable than their destination.
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Feb 6, 2025 | 
forrester.com | Conrad Mills |Thomas Husson |Peter Wannemacher
Forrester’s annual B2B event trends survey is back! We invite all B2B event leaders and practitioners to participate and gain access to the latest B2B event market trends to help shape their event strategy over the next 12 months. Last Year’s SurveyThe 2024 survey delivered a number of insights into the evolving event mix, priority focus areas, and approaches to event technology. These included:Two-thirds of marketers faced flat or declining event budgets.
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Feb 5, 2025 | 
forrester.com | Thomas Husson |Peter Wannemacher |Christina McAllister
I look forward attending the AI Action Summit in Paris, France, next week. After the two previous summits hosted respectively at Bletchley Park in the UK (November 2023) and in Seoul the Republic of Korea (May 2024), French President Macron has decided to host a new AI Summit co-chaired with India in on February 10th and 11th in Paris, France. Who will attend and what is expected?
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Dec 16, 2024 | 
forrester.com | Thomas Husson
Chaque année, depuis maintenant une vingtaine d’année, je partage une synthèse des prévisions que Forrester anticipe pour l’année qui vient. Début 2024, j’avais partagé une dizaine de prévisions ici sur ce même blog et ma collègue Sharyn Leaver – Chief Research Officer @Forrester – a analysé la pertinence de nos prévisions en revenant de manière objective sur les prévisions réussies et celles manquées.
