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Thomas Husson

Paris

Vice President and Principal Analyst at Forrester Research

Vice President and Principal Analyst at Forrester, covering marketing, customer and employee experiences, digital transformation and sustainability

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Articles

  • Marketing Best Practices For Ecodesign

    2 weeks ago | forrester.com | Thomas Husson

    Ecodesign is a continuous improvement process that aims at balancing trade-offs between minimizing environmental impact while optimizing value for customers. It’s an opportunity to rethink your value chain to reduce costs and innovate for increasingly demanding green consumers and regulators. Ecodesign is one of the six pillars of Forrester’s B2C CMO’s Environmental Sustainability FrameworkMore than 80% of a product’s environmental impact is determined at the design stage.

  • Power Growth With Your Total Experience

    1 month ago | forrester.com | Thomas Husson

    Earlier this year, Forrester’s Priorities Survey, 2025 collected data among 4,519 global private sector business and technology professionals across many different industries.

  • Consumers Are More Concerned About GenAI Than You Think

    1 month ago | forrester.com | Thomas Husson |Dipanjan Chatterjee |Mike Proulx

    An update to ChatGPT made it easy to simulate Hayao Miyazaki’s style of animation, which has flooded social media with memes. Beyond the hype, this trend raises serious questions on copyright infringement. This article in the New York Times sums up some of the questions raised by the phenomenon.

  • Key Findings From Forrester’s US Retail Mobile App Digital Experience Review, 2025

    Feb 21, 2025 | forrester.com | Sucharita Kodali |Rick Parrish |Thomas Husson

    Among US online adults, 37% regularly use retailer mobile apps to make a purchase. Retailers’ mobile apps help shoppers who want to research a potential purchase, find promotions and coupons, and buy products or services. Forrester’s newly published The Forrester Digital Experience Review: US Retail Mobile Apps, Q1 2025 reviews how well retailers are meeting customers’ needs and expectations with their mobile app capabilities.

  • ’Tis The Season … For B2B Summit

    Feb 6, 2025 | forrester.com | Peter Ostrow |Conrad Mills |Thomas Husson

    It’s B2B Summit season again here at Forrester, and we’re having fun getting ready. Actually, the season for this year’s event in Phoenix began in September, so our research, events, editorial, graphics, and production teams spend more time on this event than not, making “season” a relative term. For me, every B2B Summit cycle provides a number of journeys that are legitimately more valuable than their destination.

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Thomas Husson
Thomas Husson @Thomas_Husson
7 Nov 24

Retour sur le #CXCircle, la conférence sur l'expérience client de @ContentSquareFR => https://t.co/FxLedjtJUo

Thomas Husson
Thomas Husson @Thomas_Husson
3 Oct 24

RT @fredcavazza: Troisième et dernier jour de l'événement @1to1Biarritz avec une table ronde très intéressante sur l'avenir du marketing et…

Thomas Husson
Thomas Husson @Thomas_Husson
3 Oct 24

RT @fredcavazza: Question très intéressante de @sophieakgazeau : comment éviter les biais culturels des IA génératives entraînées avec des…