J. P. Gownder's profile photo

J. P. Gownder

Massachusetts

Vice President Technology Analyst at Forrester Research

Articles

  • 2 weeks ago | forrester.com | J.P. Gownder |J. P. Gownder

    Shopify’s CEO Tobias Lütke released an internal email he’d sent to employees with the subject, “AI usage is now a baseline expectation.” His enthusiastic missive implores employees to adopt AI tools “as a thought partner, deep researcher, critic, tutor, or pair programmer.” His ultimate conclusion?

  • Jan 15, 2025 | forrester.com | J.P. Gownder |Ted Schadler |Brian Hopkins |J. P. Gownder

    On February 2024, I wrote a blog post declaring “You’re not switching to Google Workspace to use Gemini — yet.” Google aims to change that. Today, the company announced that it will include “the best of Google AI in Workspace Business and Workspace Enterprise plans” without the need to purchase an add-on.

  • Apr 11, 2024 | forrester.com | J.P. Gownder |Carlos Casanova |Dipanjan Chatterjee |J. P. Gownder

    The bright light of AIQ shines in this office. Image source. If you’re like most leaders we speak with, you’re still figuring out generative AI and other AI solutions for employees. You’re also underestimating the amount of training and upskilling your employees need to productively use these tools. As I wrote in a recent report, most companies are on the cusp of underinvesting in the training necessary to successfully use AI by an order of magnitude.

  • Apr 3, 2024 | forrester.com | J.P. Gownder |Audrey Chee-Read |Lee Sustar |J. P. Gownder

    Happily quantifying employees’ use of Copilot. Image Source. Across dozens of conversations with clients about Microsoft Copilot for Microsoft 365, I’ve heard a consistent critique: Data reporting has been lacking. As one client told me in mid-February, “The telemetry data isn’t there yet. We need more than just a 30-day lookback of utilization.

  • Mar 27, 2024 | forrester.com | J.P. Gownder |Paul Miller |Frederic Giron |J. P. Gownder

    Employees improving their AIQ through intentional training efforts. Source. Most leaders focus more on deploying genAI tools than on upskilling employees to be successful using them. That’s a potentially costly mistake. Employees – the humans at the center of your genAI ambitions – must possess sufficient levels of understanding, hard and soft skills, and ethical awareness to effectively use genAI as a tool in their jobs or to design customer-facing genAI solutions.

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