J. P. Gownder's profile photo

J. P. Gownder

Massachusetts

Vice President Technology Analyst at Forrester Research

Articles

  • 1 week ago | forrester.com | J.P. Gownder |J. P. Gownder

    They don’t make technology revolutions like they used to; now, they make them faster. Consider the history of technology adoption (see Figure below). While it took 50 years for 50 million people to use the telephone (1878), it only took 22 years for television (1930) to reach the same penetration. Yet the iPhone (2007) reached 100 million users in the US alone in just eight years. Fast, right? Not as fast as today.

  • 2 months ago | forrester.com | J.P. Gownder |J. P. Gownder

    Shopify’s CEO Tobias Lütke released an internal email he’d sent to employees with the subject, “AI usage is now a baseline expectation.” His enthusiastic missive implores employees to adopt AI tools “as a thought partner, deep researcher, critic, tutor, or pair programmer.” His ultimate conclusion?

  • Jan 15, 2025 | forrester.com | J.P. Gownder |Ted Schadler |Brian Hopkins |J. P. Gownder

    On February 2024, I wrote a blog post declaring “You’re not switching to Google Workspace to use Gemini — yet.” Google aims to change that. Today, the company announced that it will include “the best of Google AI in Workspace Business and Workspace Enterprise plans” without the need to purchase an add-on.

  • Apr 11, 2024 | forrester.com | J.P. Gownder |Carlos Casanova |Dipanjan Chatterjee |J. P. Gownder

    The bright light of AIQ shines in this office. Image source. If you’re like most leaders we speak with, you’re still figuring out generative AI and other AI solutions for employees. You’re also underestimating the amount of training and upskilling your employees need to productively use these tools. As I wrote in a recent report, most companies are on the cusp of underinvesting in the training necessary to successfully use AI by an order of magnitude.

  • Apr 3, 2024 | forrester.com | J.P. Gownder |Audrey Chee-Read |Lee Sustar |J. P. Gownder

    Happily quantifying employees’ use of Copilot. Image Source. Across dozens of conversations with clients about Microsoft Copilot for Microsoft 365, I’ve heard a consistent critique: Data reporting has been lacking. As one client told me in mid-February, “The telemetry data isn’t there yet. We need more than just a 30-day lookback of utilization.

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