Jessica Wohl
Senior Editor at Ad Age
@AdAge senior editor. Allergic to racism & homophobia. Love family, friends, pasta, TV & travel. [email protected]
Articles
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Oct 2, 2024 |
adage.com | Parker Herren |Jessica Wohl
Streaming ad revenues aren’t growing fast enough to make up for linear declines, putting TV’s biggest players in a time crunch to find ways to deliver on ad goals. In 2024, total TV ad revenue in the U.S. is expected to decline 1.7%, excluding special events such as the presidential election and the Olympics, according to Magna’s September ad forecast. Within TV, streaming ad revenue is projected to grow 19.3% this year against linear’s 6.8% decline.
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Oct 1, 2024 |
adage.com | Jessica Wohl |Jack Neff |Adrianne Pasquarelli |E.J. Schultz
Introducing a breakthrough product in an established category may seem daunting. However, there are plenty of industries where innovation has lagged and newcomers can find success based on intuition and insights, according to Craig Dubitsky, who has launched products in cleaning products, lip balm, toothpaste and coffee. Breakthroughs can come pretty much anywhere, he said. Take headphones, for example. AirPods and other wireless models added an innovation people may not have previously considered.
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Mar 12, 2023 |
adage.com | Jessica Wohl |Jon Springer |Tim Nudd
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Feb 12, 2023 |
dispatchist.com | Jessica Wohl
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Feb 12, 2023 |
adage.com | E.J. Schultz |Jessica Wohl |Phoebe Bain |Garett Sloane
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How did #Topgolf know to advertise during that #PresidentialDebate2024 break?
RT @ejschultz3: Happy to announce our annual Business of Brands conference is coming to Chicago in Sept, and we already have great speakers…
So happy in this house that the Chiefs won that I don't even mind the Temu ad playing for the fourth time tonight. Go Chiefs! #SuperBowl
