Jessica Wohl

Chicago

Senior Editor at Ad Age

@AdAge senior editor. Allergic to racism & homophobia. Love family, friends, pasta, TV & travel. [email protected]

Articles

How streaming TV pricing and transparency issues are impacting advertisers

Oct 2, 2024 | adage.com | Parker Herren |Jessica Wohl

Streaming ad revenues aren’t growing fast enough to make up for linear declines, putting TV’s biggest players in a time crunch to find ways to deliver on ad goals. In 2024, total TV ad revenue in the U.S. is expected to decline 1.7%, excluding special events such as the presidential election and the Olympics, according to Magna’s September ad forecast. Within TV, streaming ad revenue is projected to grow 19.3% this year against linear’s 6.8% decline.
Innovation tips from Craig Dubitsky, creator of eos and Hello

Oct 1, 2024 | adage.com | Jessica Wohl |Jack Neff |Adrianne Pasquarelli |E.J. Schultz

Introducing a breakthrough product in an established category may seem daunting. However, there are plenty of industries where innovation has lagged and newcomers can find success based on intuition and insights, according to Craig Dubitsky, who has launched products in cleaning products, lip balm, toothpaste and coffee. Breakthroughs can come pretty much anywhere, he said. Take headphones, for example. AirPods and other wireless models added an innovation people may not have previously considered.