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Dec 13, 2024 | 
forrester.com | Simon Daniels
In the traditional English Christmas carol “The Twelve Days of Christmas,” a slightly overgenerous suitor bestows on their true love a series of increasingly lavish gifts to mark the yuletide season. The twelve days of Christmas themselves actually refer to the period between Christmas day and Epiphany, when the Magi are understood to have arrived at the mangerside of a certain recently born infant.
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Dec 4, 2024 | 
forrester.com | Barbara Winters |Amy Bills |Simon Daniels
Even with access to new, more advanced self-service tools (hello, generative AI), business buying remains a long and complex process. Tight budgets, complex buying committees, and drawn-out purchase cycles are still very much the norm. Buyers are frustrated — and as our latest global buyer research shows, companies are falling short in helping them. Forrester surveyed more than 16,000 global business buyers to better understand how they experience the purchase journey.
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Dec 4, 2024 | 
weareiowa.com | Simon Daniels
POLK COUNTY, Iowa — The Polk County Sheriff's Office confirms with Local 5 several storage units were damaged in an overnight fire. Our team first heard the call for the first just before 1:30 a.m. Wednesday. This is near Northeast 14th Street and Northeast 54th Avenue. Captain Ryan Evans with the Polk County Sheriff's Office says a vehicle next to the building sustained some damage as well.
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Dec 2, 2024 | 
forrester.com | Amy Bills |Jost Hoppermann |Simon Daniels |Judy Weader
Birth order is a fascinating field of observation. I love to guess whether someone is an eldest, middle, or youngest sibling based on their behavior as an adult. While I’m a firstborn who fits a lot of conventional birth-order wisdom, I’d select ‘choose-your-own-adventure’ youngest sibling energy to describe today’s B2B customer marketers.
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Nov 29, 2024 | 
forrester.com | Simon Daniels |Brett Kahnke |Katie Fabiszak |John Buten
When it comes to defining a data strategy, the starting point is planning (client access required), which encompasses governance, compliance and technology. This in turn involves the critical task of selecting the right data providers to empower go-to-market strategy. The success of this selection process is determined by the clarity of requirements, flexibility of providers’ selection tools, and the granularity of attributes available in source databases.
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Nov 7, 2024 | 
forrester.com | Amy Bills |Jessica Liu |Simon Daniels
Customer marketers responsible for customer advocacy and references piece together an array of technologies to make their programs work. This includes niche solutions, purpose-built platforms, and multipurpose offerings, and our first Forrester Tech Tide™: B2B Customer Advocacy and References Management, Q4 2024, reflects this fractured market.
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Nov 4, 2024 | 
forrester.com | Simon Daniels |Seth Marrs |Matthew Selheimer
Analyst 1-on-1 sessions at Forrester B2B Summit EMEA are the opportunity for delegates to speak with an analyst on a specific topic or particular piece of research. This year’s Summit wrapped up earlier this month and as always we had some great conversations. Here are some of the revenue operations hot topics that came up this year. Why Is Adopting The Right Operating Model The Best Approach to Delivering Revenue Operations?
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Sep 24, 2024 | 
forrester.com | Seth Marrs |Laura Ramos |Simon Daniels
Unsurprisingly, AI was at the center of all discussions during three key technology provider events I attended over the past few weeks, with AI agents being the most prominent buzz as the next evolution of AI. Going a layer deeper, however, reveals a more nuanced strategy for each host vendor.
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Sep 21, 2024 | 
weareiowa.com | Simon Daniels
ALTOONA, Iowa — Altoona police need your help finding a missing teenager from Altoona. 17-year-old Hazel Savage left her home to go to a friend's office, officers say in a Facebook post Saturday. From there, she borrowed a phone and got an Uber to an unknown destination. Police say Savage has not been heard from since Tuesday.
Savage is described as 5'1", 160 pounds, brown hair and hazel eyes. The public is asked to call 515-967-5132 with any information about Savage's whereabouts.
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Sep 16, 2024 | 
forrester.com | Conrad Mills |Christina Schmitt |Simon Daniels
Spending on B2B events is perennially one of the largest items on the CMO’s budget, with upwards of 30 per cent of program spend going on event activity. High spend demands accountability and according to Forrester’s Q1 2024 State Of B2B Events Survey, the number one priority for event teams over the next 12 months is demonstrating ROI. However, effective event measurement is hard with teams facing a number of hurdles.
