
Boris Evelson
Vice President and Principal Analyst at Forrester Research
#BusinessIntelligence #textanalytics #NLP #NLG #Analytics #BigData industry analyst at Forrester Research [email protected]
Articles
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1 week ago |
forrester.com | Emily Pfeiffer |Nikhil Lai |Chuck Gahun |Boris Evelson
In conversations, retailers tell us they’re losing site traffic – anywhere from 15% to half in the past year. Reasons vary: one retailer asked us how to adapt to AI-integrated search, attributing their fall to conversational search features like Google’s AI Overviews displacing clicks that would, pre-ChatGPT, have landed on their site.
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2 weeks ago |
forrester.com | Boris Evelson |Alvin Nguyen |Kate Leggett
Forrester recently published our latest wave of BI research: The Forrester Wave™: Business Intelligence Platforms, Q2 2025. There are two important takeaways from the research that are contrary to the media narrative on business intelligence:BI is Alive and Well. For the past 20 years, Forrester has consistently encountered predictions from other analysts and vendors claiming that “BI is dead.” These predictions have repeatedly been proven incorrect.
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Nov 12, 2024 |
forrester.com | Boris Evelson |George Lawrie |Dipanjan Chatterjee
When clients inquire about enterprise business intelligence (BI) platform pricing, I always advise them to simply divide the annual contract price by the number of expected users. If the resulting number is around $10 per user per month, I tell the client they are in a good spot. Why? For platforms with pricey develop/admin licenses, these expensive licenses are a tiny fraction of the overall user base and have little impact on total cost.
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Aug 14, 2024 |
forrester.com | William Dahlgren |Boris Evelson |Paul McKay
Every year, an ever-increasing number of geospatial professionals descend on San Diego for the Annual Esri User Conference. This year was no exception – over 20K professionals focused on various aspects of geographic information systems (GIS), which include location intelligence, came from all parts of the world to talk shop.
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Aug 12, 2024 |
forrester.com | Dan Bieler |Indranil Bandyopadhyay |Boris Evelson
A satisfied customer should be the top priority for your artificial intelligence strategy. AI initiatives aimed at driving better customer experiences (CX) require more than advanced technology and data analytics. Your business operations won’t get better simply by adding AI to your tech infrastructure. Thriving AI projects depend on trust, alignment, and adaptivity.
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Key Takeaways From The Forrester Wave™: Business Intelligence Platforms, Q2 2025 Research https://t.co/e5e9nBSV2z via @Forrester #BusinessIntelligence #GenerativeAI

Interviewing users of leading #businessintelligence vendors/platforms about their use of conversational UI - natural language to query #NLQ . So far very few positive results. Some of the reasons https://t.co/Me4xGb0g2M @forrester

In the age of #generativeAI #genAI #NLQ is no longer just Natural Language to Query (eg, it could be natural language to #Python). Is NLQ now Natural Language data Questions? https://t.co/tJvmc69Erj #businessintelligence