Boris Evelson

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Vice President and Principal Analyst at Forrester Research

#BusinessIntelligence #textanalytics #NLP #NLG #Analytics #BigData industry analyst at Forrester Research [email protected]

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Articles

Leading Through Tech Workforce Changes

2 months ago | forrester.com | Fiona Mark |Boris Evelson |Matthew Selheimer

Many organizations, especially federal agencies, are facing unprecedented upheaval as they implement large-scale workforce reductions. For technology leaders, many navigating this process for the first time, layoffs represent a particularly challenging leadership test that cannot be executed without significant trade-offs.
4 Ways To Mitigate The Impact Of Falling Traffic On Retail Websites

2 months ago | forrester.com | Emily Pfeiffer |Nikhil Lai |Chuck Gahun |Boris Evelson

In conversations, retailers tell us they’re losing site traffic – anywhere from 15% to half in the past year. Reasons vary: one retailer asked us how to adapt to AI-integrated search, attributing their fall to conversational search features like Google’s AI Overviews displacing clicks that would, pre-ChatGPT, have landed on their site.
Key Takeaways From The Forrester Wave™: Business Intelligence Platforms, Q2 2025 Research

2 months ago | forrester.com | Boris Evelson |Alvin Nguyen |Kate Leggett

Forrester recently published our latest wave of BI research: The Forrester Wave™: Business Intelligence Platforms, Q2 2025. There are two important takeaways from the research that are contrary to the media narrative on business intelligence:BI is Alive and Well. For the past 20 years, Forrester has consistently encountered predictions from other analysts and vendors claiming that “BI is dead.” These predictions have repeatedly been proven incorrect.
Everything is getting more expensive - BI is no exception

Nov 12, 2024 | forrester.com | Boris Evelson |George Lawrie |Dipanjan Chatterjee

When clients inquire about enterprise business intelligence (BI) platform pricing, I always advise them to simply divide the annual contract price by the number of expected users. If the resulting number is around $10 per user per month, I tell the client they are in a good spot. Why? For platforms with pricey develop/admin licenses, these expensive licenses are a tiny fraction of the overall user base and have little impact on total cost.
Four Takeaways from ESRI User Conference for Enterprises Leveraging Location Intelligence

Aug 14, 2024 | forrester.com | William Dahlgren |Boris Evelson |Paul McKay

Every year, an ever-increasing number of geospatial professionals descend on San Diego for the Annual Esri User Conference. This year was no exception – over 20K professionals focused on various aspects of geographic information systems (GIS), which include location intelligence, came from all parts of the world to talk shop.
Trust, Alignment, And Adaptivity Must Be The Focus Of Your AI Initiatives

Aug 12, 2024 | forrester.com | Dan Bieler |Indranil Bandyopadhyay |Boris Evelson

A satisfied customer should be the top priority for your artificial intelligence strategy. AI initiatives aimed at driving better customer experiences (CX) require more than advanced technology and data analytics. Your business operations won’t get better simply by adding AI to your tech infrastructure. Thriving AI projects depend on trust, alignment, and adaptivity.
Generative AI And Knowledge Graphs: A Match Made In Heaven

Aug 12, 2024 | forrester.com | Indranil Bandyopadhyay |Audrey Chee-Read |Boris Evelson

In a succession of cases where generative AI (genAI) has developed “coherent nonsense,” the newest is Wimbledon’s “Catch Me Up,” an AI-generated digital publication that provides performance analysis, likelihood-to-win projections, match recaps, and player biographies. It made severe reporting errors, resulting in reader and media complaints. For example, Emma Raducanu, a former US Open winner, was incorrectly labeled as the British No. 1 despite being ranked third.
#artificialintelligence #ai #businessintelligence #bi #nlq #nlg…

Aug 7, 2024 | linkedin.com | Boris Evelson

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AI Is Now A Core Capability Of BI Platforms

Aug 7, 2024 | forrester.com | Boris Evelson |Matthew Guarini |Paul McKay

Scientists estimate that insects account for 80% of all animal life on Earth. It’s no wonder you can’t walk even one foot into a forest without stepping on something crawling or being overwhelmed with buzzing and biting insects. While I am not ready to say that AI based functionality accounts for 80% of a typical enterprise BI platform, it’s increasingly hard to find a platform that doesn’t have AI capabilities.
RevOps and AI: The Cobbler’s Children Need Shoes Too

Jul 26, 2024 | forrester.com | Simon Daniels |Kelvin Gee |Boris Evelson

RevOps teams are at the heart of driving growth and efficiency. Despite being champions of AI-enabled tools to make that happen, they often end up like the cobbler’s children with no shoes and come last in adopting the latest tools themselves. At the same time, most revenue teams in B2B organizations are leveraging AI and many plan to make more use of AI in their marketing going forwards.