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1 week ago | 
forrester.com | Indranil Bandyopadhyay |Linda Ivy-Rosser |Stephanie Balaouras
Data strategy is no longer a nice-to-have. In 2025, regulations like HIPAA, GDPR, and CCPA are tighter than ever, AI keeps making quantum leaps, and customers want hyper-personalization on demand. The winners won’t just be those with the largest data sets, but those who know how to wield them – across the organization, at scale, and with trust to predict shifts, tailor offers, and outmaneuver the competition.
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1 week ago | 
forrester.com | Linda Ivy-Rosser |Janet Farrar Worthington |Dario Maisto |Brian Hopkins
In the age of intelligent automation, enterprise business applications (EBAs) are increasingly embedding and integrating sophisticated AI agents to drive efficiency, insights, and innovation. These modern EBAs, designed for composability and flexibility, boast a modular architecture built upon a complex software supply chain.
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1 month ago | 
forrester.com | Linda Ivy-Rosser |Michael O'Grady
If there’s one topic technology executives are taking a more proactive posture toward lately, it’s the reduction of technical debt to lower costs and optimize their technology landscape. And the reasons driving the urgency behind this topic are clear.
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Mar 13, 2024 | 
forrester.com | Kate Leggett |Linda Ivy-Rosser |Shari Srebnick |Dario Maisto
Lead-to-Cash (L2C)Source-to-Pay (S2P)Customer Service Request Management Requiring a Truck RollAsset Warranty and Subscription ManagementTwo things. 1. They are processes that span organizational silos within an enterprise, where work must be intelligently orchestrated across operations for the desired business outcome; and 2. Few enterprises can provide frictionless engagement. As organizations rush towards an intelligent enterprise, they are faced with a few sins of the past.
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Feb 22, 2024 | 
forrester.com | Liz Herbert |Rowan Curran |Linda Ivy-Rosser
When it comes to adopting the right technology for your organization, one size does not fit all. This is why Forrester developed high-performance IT — the pursuit of continuously improving business results through technology. Companies deliver high-performance IT leveraging four IT styles — enabling, co-creating, amplifying, and transforming.
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Feb 21, 2024 | 
forrester.com | Rowan Curran |Linda Ivy-Rosser |David Mooter
Recently, I had the honor of presenting Forrester’s Predictions for 2024 to over a thousand tech and business leaders. There were, unsurprisingly, a ton of questions about generative AI. I’d like to answer some of the more technical questions we got. For even more insight into how tech leaders can leverage genAI in 2024, check out our on-demand Predictions 2024 webinar specifically geared toward tech leaders. How do you recommend building a genAI strategy?
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Feb 20, 2024 | 
forrester.com | Charlie Dai |Linda Ivy-Rosser |Nikhil Lai
The cloud-native ecosystem, powered by the distributed Kubernetes backbone, is transforming everything in the cloud. In APAC, organizations are prioritizing the adoption of multicloud container platforms (MCPs) to develop, deploy, and run modern applications in a multicloud and hybrid cloud context.
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Feb 20, 2024 | 
forrester.com | Linda Ivy-Rosser |Carlos Casanova |Kathleen Pierce
Those who have leadership responsibility for their organization’s technology portfolio will hear the relief in my voice when I say technology optimization now carries more weight as a key driver for efficiency, acceleration, and innovation than it ever has in the past. Increasing competition and technological advancements are the more simplified reasons for the push towards the forefront.
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Oct 30, 2023 | 
forrester.com | Michele Pelino |Linda Ivy-Rosser |Lee Sustar
We are in the midst of Forrester’s Predictions season, when analysts curate a set of predictions for the coming year focused on various technology categories. As 2024 approaches, there are signs of economic turbulence. Forrester believes, however, that companies will turn to technology as a key business differentiator. This year, Forrester’s technology-focused analysts developed the inaugural technology infrastructure Predictions report highlighting key predictions for 2024.
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Oct 30, 2023 | 
forrester.com | Linda Ivy-Rosser |Lee Sustar |Alvin Nguyen
Enterprise software, such as ERP, SCM, CRM and HCM, has historically been perceived as a support function, lacking innovation, and taking ages to reap the benefits of a well-crafted application strategy. However, times have changed, and organizations are now placing a critical focus on enterprise software’s main challenges.
