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1 week ago | 
forrester.com | Indranil Bandyopadhyay |Linda Ivy-Rosser |Stephanie Balaouras
Data strategy is no longer a nice-to-have. In 2025, regulations like HIPAA, GDPR, and CCPA are tighter than ever, AI keeps making quantum leaps, and customers want hyper-personalization on demand. The winners won’t just be those with the largest data sets, but those who know how to wield them – across the organization, at scale, and with trust to predict shifts, tailor offers, and outmaneuver the competition.
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2 months ago | 
forrester.com | Emily Pfeiffer |William McKeon-White |Indranil Bandyopadhyay
Generative AI (genAI) continues to reshape how organizations use technology – including in digital commerce. For organizations selling online, this means reimagining internal operations and innovation, as well as customer-facing initiatives. Forrester predicts that in 2025 one in five US and EMEA retailers will launch customer-facing genAI applications. GenAI also ranked in the top ten investments for retailers and brands in 2024.
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2 months ago | 
forrester.com | William McKeon-White |Christina McAllister |Indranil Bandyopadhyay
Yes, really! Paint is downright useful now. Like many, I’ve been using genAI systems for about two years. Nothing has quite triggered my imagination like Microsoft Paint’s Cocreator capability. The Concept is Straightforward: you can doodle using Paint, describe what you want, and genAI will create an image to your specifications. I can’t shake the feeling that this way of working is going to shape the future of collaboration in enterprises.
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2 months ago | 
forrester.com | Peter Wannemacher |Christina McAllister |Indranil Bandyopadhyay
Driving in engagement is top of mind for most digital banking leaders. Forrester’s research reveals the immense value – for both customers and banks – of useful, convenient digital banking experiences. The right mobile banking offerings, for example, can unlock new value for a customer and differentiate a bank’s brand.
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2 months ago | 
forrester.com | Indranil Bandyopadhyay |Leslie Joseph |Sandy Carielli
GenAI for visual content is the subject of many memes—think pictures of humans with three hands. But while the technology is not yet perfect, it’s gaining traction across industries, from retail and manufacturing to insurance and the public sector. Organizations are leveraging this technology to create immersive and interactive customer experiences like virtual try-ons and hyper-personalized marketing campaigns—as well as virtual simulation environments and AI designs.
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Oct 27, 2024 | 
forrester.com | Meng Liu |Indranil Bandyopadhyay |Paul Miller
Last week, I attended Basware’s annual customer event in Lisbon. The event focused on sharing the latest product and strategy updates with customers and gathering their feedback on products and user experiences. A recurring theme was Basware’s customer-centric innovation. Here are some noteworthy updates:Advanced Data Analytics and Insights. Invoice and accounts payable (AP) data are essential for cash management and financial planning, yet many companies struggle to extract meaningful insights.
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Oct 23, 2024 | 
forrester.com | Charles Betz |Shari Srebnick |Indranil Bandyopadhyay
Every week I get inquiries about technical debt, whether from enterprise architects, CIOs, CTOs, Offices of the CIO, or strategic portfolio managers. It’s a broad concern in IT and digital management, and in the minds and operating models of Forrester clients which have expanded WELL beyond the original Ward Cunningham definition.
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Oct 23, 2024 | 
forrester.com | Christopher Condo |Indranil Bandyopadhyay |Vijay Raghavan
Our 2025 predictions for software development come on the heels of a year that saw nearly every software tooling vendor incorporate (or plan to incorporate) a generative (genAI) “copilot” capability into their tools. And there’s good reason for them to do so, as Forrester’s most recent Developer Survey indicates that 49% of developers are expecting to use or are already using a genAI assistant in the coding phase of software development.
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Oct 23, 2024 | 
forrester.com | Craig Le Clair |Indranil Bandyopadhyay |Vijay Raghavan
Sustained interest and experimentation in AI will support learning and steady progress in 2025. Generative AI (genAI) and edge intelligence will drive robotics projects that will combine cognitive and physical automation, for example. Citizen developers will start to build genAI-infused automation apps, leveraging their domain expertise. All promising, but challenges remain that will hinder progress in 2025.
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Oct 23, 2024 | 
forrester.com | Indranil Bandyopadhyay |Vijay Raghavan |Paul Miller
A year ago, we predicted a more stable, if not stellar, performance for insurers in 2024 after a couple of years of higher-than-expected claims costs. In 2025, we predict that insurers will continue to pass on higher costs of rising claims expenses to customers. This improving profitability will translate into increased tech spending as insurers prioritize innovation, data, AI, and automation, but most insurers won’t see immediate, material, and direct benefits from AI.
