Kathleen Pierce

Feb 21, 2024 | forrester.com | Chuck Gahun |Kathleen Pierce |Lisa Gately

Our evaluation, The Forrester Wave™: Digital Asset Management Systems, Q1 2024, reveals a field of DAM vendors that are pushing the boundaries of intelligent and strategic creativity. With consumer expectations for personalized experiences ratcheting higher and higher, marketing and brand leaders now need their rich-media assets – images, video, audio, and 3D files to be available in more geographies and serve even more digital touchpoints.

Feb 20, 2024 | forrester.com | Linda Ivy-Rosser |Carlos Casanova |Kathleen Pierce

Those who have leadership responsibility for their organization’s technology portfolio will hear the relief in my voice when I say technology optimization now carries more weight as a key driver for efficiency, acceleration, and innovation than it ever has in the past.  Increasing competition and technological advancements are the more simplified reasons for the push towards the forefront.

Feb 13, 2024 | forrester.com | Seth Marrs |Kathleen Pierce |Anthony McPartlin

Over the years, there has been a lot of debate about when sales and marketing platforms would converge. Yet, while it seems like a natural progression, sales technology providers vocalized to me in the past that they were not interested in expanding into marketing use cases. SalesLoft’s acquisition of Drift is the first signal that providers may be changing their tune.

Feb 12, 2024 | forrester.com | Kathleen Pierce |Chuck Gahun |Michelle Beeson

Do you sell into multilingual markets, nationally or internationally? Do you want to grow? If so, you should review your localization tech stack. We recently published the Forrester Tech Tide: Enterprise Localization Technologies, Q1 2024, to help leaders in revenue operations, marketing, product, digital, content, and customer experience shape their firm’s investment approach. A rising tide of new and improved localization technologies is about to wash over us.

Jan 4, 2024 | forrester.com | Rani Salehi |Kathleen Pierce |Nikhil Lai

In today’s B2B landscape, savvy buyers research, consider, and often decide long before interacting with a salesperson. Winning their hearts and wallets requires powerful digital experiences that resonate at every touchpoint. But how do you ensure that your marketing team delivers? Forget rigid structures and generic strategies. The key lies in enabling your team with 12 critical digital marketing skills and capabilities.