Matt Bennett

Sep 5, 2024 | mediacatmagazine.co.uk | Sam Collenette |Matt Bennett |Lori Meakin |Glynn Jones

The #MeToo movement was a watershed cultural moment that put the concept of masculinity under intense scrutiny. In the years since, we have seen traditional male stereotypes being challenged in many areas. However, whilst the mainstream conversation appears to have moved on, that progress is by no means straightforward. With young men caught between the pressures of traditional masculinity and more progressive expectations, we are seeing movements gather momentum at each extreme.

May 20, 2024 | mediacatmagazine.co.uk | Matt Bennett |Grace Gollasch |Steve Hastings |Sean Hamilton

On 20 May, Wilkinson Sword launched ‘The Blade Masters since 1772’ to showcase the brand’s 250-year expertise. Created by the independent creative agency, Pablo, this campaign consists of three humorous clips. Directed by Craig Ainsley, the 30-second videos feature ‘The Blade Master’ – an ‘enigmatic and suave character’ – who compares dull blades to a bartender with no sense of accuracy, a waiter trained at the zoo, and a doctor without a medical degree.