Glynn Jones

Nov 11, 2024 | mediacatmagazine.co.uk | Shelley Adamson |Glynn Jones |Grace Gollasch |Thomas Le Thierry

The global gaming audience is surging, especially when it comes to younger players, who are shifting more of their time from traditional media formats to games. And as companies like Apple and Meta reignite interest in immersive media and mixed reality, the potential for brands to connect with audiences through gaming has never been greater.

Sep 5, 2024 | mediacatmagazine.co.uk | Sam Collenette |Matt Bennett |Lori Meakin |Glynn Jones

The #MeToo movement was a watershed cultural moment that put the concept of masculinity under intense scrutiny. In the years since, we have seen traditional male stereotypes being challenged in many areas. However, whilst the mainstream conversation appears to have moved on, that progress is by no means straightforward. With young men caught between the pressures of traditional masculinity and more progressive expectations, we are seeing movements gather momentum at each extreme.

Apr 10, 2024 | mediacatmagazine.co.uk | Grace Gollasch |Glynn Jones |Jon Crane

In late March, Seed (Amplify’s Gen Z agency) hosted its ‘Cultivating Community’ event, a What Matters to Us project, in partnership with eight youth-run communities. They collaborated with for-youth-by-youth communities and cultural visionaries to explore how community is shaping the next generation and what this means for brands.