Kevin Chesters

London

Tall bald bloke from Penzance. Co-author of “The Creative Nudge”. Agent: https://t.co/EKmAX4D0bO

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Articles

Wickes launches ‘New Cabinet?’ OOH campaign

Jul 5, 2024 | mediacatmagazine.co.uk | Kevin Chesters |Sam Fowler

Home improvement retailer Wickes has worked with the independent ad agency St Luke’s to launch a timely campaign titled ‘New Cabinet?’ following Labour’s general election victory. Running on an ad van outside Downing Street for one day only (5 July), the campaign features a Wickes poster that reads: ‘New Cabinet, Keir?
On the trivialisation of political grounds

Jun 20, 2024 | mediacatmagazine.co.uk | Manèle El Zoghlami |Josh McLoughlin |Josh Mcloughlin |Kevin Chesters |Kate Knowles

Last month, Bumble released a campaign targeting women’s vows of celibacy with slogans like ‘You know full well a vow of celibacy is not the answer’ and ‘Thou shalt not give up on dating and become a nun.’ The tone was supposed to be playful, borrowing from Gen Z’s humour, to poke fun at women’s wish to reevaluate their relationships with men. The campaign was instead perceived as condescending, controlling, and mocking of women’s efforts to regain agency over their bodies.
No truth without trust

Jun 18, 2024 | mediacatmagazine.co.uk | Faris Yakob |Kevin Chesters |Alex Carapiet |Sam Fowler

Last month one of the largest news organisations in the USA reached out about my tweets. They had seen some about how the recipe of the largest amounts of political advertising, affective polarization, modern media, and AI might bubble up into a weird cultural environment. It’s been nearly a decade since 2016. The organization was also concerned about the above.
Four ways to simplify political communication

Jun 13, 2024 | mediacatmagazine.co.uk | Kevin Chesters

‘I don’t enjoy politics, but you guys make it simple and easy to follow.’‘Sifting through the political spin of traditional media outlets became impossible, now I don’t have to.’‘Reading news makes me anxious so having these simple updates really helps!’These three comments exemplify what many of our followers tell us. At Simple Politics our main mission is to make politics kinder and more accessible, which we do by posting concise and impartial political news.
Q&A: Christopher Burgess discusses political posters

Jun 10, 2024 | mediacatmagazine.co.uk | Svilena Keane |Josh McLoughlin |Josh Mcloughlin |Kevin Chesters |Rob Estreitinho

2024 is set to be a historic year for democracy as more than 50 countries around the world are holding elections this year. Considering the birth of the ‘TikTok elections’ and the increasing turn towards digital, it is interesting to see whether print media such as posters are dying out or becoming more effective in political campaigns.
Can we please re-think political advertising?

Jun 3, 2024 | mediacatmagazine.co.uk | Jenni Romaniuk |Josh McLoughlin |Josh Mcloughlin |Kevin Chesters |Steve Hastings

I confess to being something of a politics nerd. I follow politics like other people follow sports. But I loathe the tone of most political advertising — it feels like a race to the bottom to paint the country and other politicians in as poor light as possible. Who wants to view that? I sense I am not alone as surveys in many democracies reveal a decline in public engagement with politics and the voting process.
How advertising nearly lost Thatcher the 1979 election

May 29, 2024 | mediacatmagazine.co.uk | Kevin Chesters |Andrea Buzzi |Ben Kay |Sam Fowler

In fact, we all know how the slick ad campaign for the Conservatives is what ‘won’ the 1979 General Election for Margaret Thatcher, right? (You’ve all seen that ‘Labour isn’t working’ poster.) This story has been the basis of pretty much every conversation since about how to do political campaigning — from ‘Mr Boom & Mr Bust’ to Demon Pies (look it up). But would it surprise you to hear that it is a total myth? In fact, it is more accurately described as a ‘divergence from the truth; a falsehood’.
Like them or not, gambling ads are raising the bar

Dec 6, 2023 | mediacatmagazine.co.uk | Mike Fantis |Grace Gollasch |Ben Kay |Kevin Chesters

Despite the odds stacked against it, the gambling sector seems to take the constraints placed on it in its stride. In fact, it remains one of the most creative and tech-savvy segments out there. I’m sure there are plenty of marketers who wish they were afforded the same freedom and agility that category enjoys.
Shoppers head to social media for Black Friday deals as Google searches dip

Nov 30, 2023 | mediacatmagazine.co.uk | Mariana Silva |Kevin Chesters |Charlotte Willcocks |Paul Childs

TikTok provided brands with the biggest opportunity for sales during this year’s Black Friday sales, according to search intelligence experts at Found. The data revealed Google accounted for less than one in five online searches for Black Friday bargains this year, illustrating a switch away from the world’s biggest search engine as Gen Z shoppers turn to social media platforms to look for purchases.
Failing chemistry

Nov 13, 2023 | campaignlive.co.uk | Kevin Chesters

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