Paul Domenet

Sep 18, 2023 | mediacatmagazine.co.uk | Jenny Stanley |Anton Jerges |Paul Domenet |Andy Jones

Jenny Stanley, MD at Appetite Creative, talk to MediaCat Magazine about connected experiences for good, the importance of inclusivity and the benefits they offer across brand loyalty, engagement, real time adaptability and special functionality such as audio, as well for the visually impaired. She explains why connected packaging is more than just games and competitions. Hi Jenny, thanks for talking to us. So why are brands getting more serious about using technology within packaging?

Sep 13, 2023 | mediacatmagazine.co.uk | Jenny Stanley |Imogen Kemp-Hunt |Amy Ramage |Paul Domenet

The pressure for brands to act responsibly has reached a crescendoThe climate crisis has emerged as a critical concern across every industry highlighting the need for sustainable practices, especially the packaging industry. Sustainable packaging aims to minimise environmental impact by reducing waste, conserving resources, and adopting renewable materials. Consumers are becoming more conscious of their purchasing decisions and favouring sustainable products.

Jul 17, 2023 | creativebrief.com | Paul Domenet

We now create manifestos for every client we work with. They serve a multitude of purposes. They articulate what a brand is, what it stands for and how it talks. It is amazing how many people within an organisation have different and sometimes divisive views on what their brand is, whether they are an FMCG name, a service provider, or an institution. The manifesto defines the key points. A manifesto is also fantastic for morale.