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Nov 21, 2024 | 
packagingscotland.com | Jenny Stanley |Gary Moug
By Jenny Stanley, MD at Appetite CreativeI’ve seen countless trends come and go, but a recent discussion on inclusive design and connected packaging solutions highlighted an often overlooked, yet crucial, aspect of our industry’s future. I had the privilege of hosting a discussion with Joumana Maalouf, founder and creative director at Colorcode and Katie Roselaar, packaging consultant at The Pack Hub.
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Oct 9, 2024 | 
mediacatmagazine.co.uk | Steve Parker |Jenny Stanley |Hannah Seckendorf
We live in connected homes and drive connected cars. But as our connectivity increases, so does our anxiety. If your internet goes down, so does your heating system. If your car’s interface gets a glitch, you’ll struggle to change radio station or control the temperature. When everything is ‘connected’ we can feel a lack of control. When a business moves too quickly to replace physical experiences with digital-only alternatives, people will fight to stay in command.
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Jul 4, 2024 | 
mediacatmagazine.co.uk | Grace Gollasch |Jenny Stanley |Amy Ramage |Ben Essen
This week, actor and singer David Hasselhoff (‘The Hoff’) joined the world’s leading video game studios and influencers in supporting PlanetPlay’s Make Green Tuesday Moves (MGTM) initiative. PlanetPlay is a not-for-profit platform that enables video game players to help fight climate change through in-game purchases and gameplay. As of 2 July, each participating game has launched a series of green items featuring ‘The Hoff’ to help fund sustainability causes.
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May 31, 2024 | 
mediacatmagazine.co.uk | Paul Briggs |Jenny Stanley |Sean Hargrave
PepsiCo and Just Eat Takeaway have partnered with experiential experts TRO to deliver fan experiences at the 2024 UEFA Champions League final in London. TRO, alongside Omnicom agency Fuse, will bring the brands to life and engage fans in immersive ways at Trafalgar Square and Potters Field. PepsiCo will combine music and football, challenging fans to compete in a single player experience and play football to the ‘unexpected, musical pulse of the game’.
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May 22, 2024 | 
spnews.com | Jenny Stanley
Back by popular demand, we presented our fourth annual virtual Global Connected Packaging Summit earlier this month, featuring technology, innovation, packaging, branding and sustainability experts sharing insights, advice and topical discussions.
At the summit, we showcased how businesses can adopt connected packaging to create engaging customer experiences, gather valuable first-party data and drive increased sales.
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Apr 25, 2024 | 
mediacatmagazine.co.uk | Emilia Kirk |Jenny Stanley |Will Melzer |Sean Hargrave
Google announced this week that it will, for the third time, delay the third-party cookie phase out. The company had originally set the deadline for the third-party cookie phase out for January 2020, promising that within two years user tracking technology would be eliminated. Since then, the tech giant has had to postpone the date twice, due to uncertainties around the alternative, called Privacy Sandbox.
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Apr 9, 2024 | 
mediacatmagazine.co.uk | Jenny Stanley |Natasha Randhawa
The fourth annual virtual Global Connected Packaging Summit by Appetite Creative will return on Wednesday, 8 May 2024, featuring insights from experts about technology, innovation, packaging, branding and sustainability. The one-day virtual conference, which is free to attend, will showcase how businesses can adopt connected packaging to create engaging customer experiences, gather valuable first-party data and drive increased sales.
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Feb 28, 2024 | 
mediacatmagazine.co.uk | Jenny Stanley |Natasha Randhawa
Over the last 12 months, 82% of people stated they have used connected packaging, compared to 81% in 2023 and 54% in 2022, according to the latest results from creative technology studio Appetite Creative and Domino Printing Sciences (Domino). The third annual connected packaging survey explored how the barriers to using connected packaging have changed year-on-year.
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Feb 15, 2024 | 
theretailbulletin.com | Jenny Stanley |Natalie Fresen
COMMENTARYMeet Jenny Stanley, the visionary Founder and MD of Appetite Creative, leading the charge in innovative B2C marketing and connected packaging solutions. With over two decades of global sales management experience spanning media, advertising, and creative technology sectors, Jenny has consistently driven forward-thinking strategies, including her commitment to empowering women through initiatives like FemmeNiche.
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Jan 26, 2024 | 
mediacatmagazine.co.uk | Grace Gollasch |Jenny Stanley |Gabriel Ciordas
In 2024, a ‘great deceleration’ for people and businesses will occur after years of rapid acceleration, according to the 10th edition of VML Intelligence’s The Future 100 report. VML Intelligence surveyed 9,000 people across Argentina, Brazil, China, Colombia, France, India, Mexico, the United Kingdom, and the United States, to create a snapshot of the top 100 trends to watch for the year ahead.
