Andy Jones

Oct 16, 2024 | mediacatmagazine.co.uk | Doug Whelpdale |Joel Stein |Adam Boucid |Andy Jones

There are known knowns, known unknowns and unknown unknowns. Donald Rumsfeld famously discussed known unknowns when talking about US national security, but the same can be said about TV viewing. Some things are known — a peak of 2m watched the closing ceremony of the Paralympics on Channel 4 capping a wonderful Games from Paris. Then there are known unknowns — YouTube achieved a peak TV set audience of 1.8m on the same day.

Jun 6, 2024 | mediacatmagazine.co.uk | Alex Brownsell |Aaron Goldman |Adam Boucid |Andy Jones

On 6 June, the UK savings site VoucherCodes returned to TV screens with its first TV ad since 2012. Titled ‘The Whisperer’ and produced by Be The Fox, the ad marks the third milestone in the brand’s new marketing approach, following its rebrand in January and the launch of VoucherCodes VIP in March. The Whisperer depicted in the ad is warm and friendly, as VoucherCodes and Be The Fox sought to tackle the subject of saving money in a light-hearted way.

Sep 18, 2023 | mediacatmagazine.co.uk | Jenny Stanley |Anton Jerges |Paul Domenet |Andy Jones

Jenny Stanley, MD at Appetite Creative, talk to MediaCat Magazine about connected experiences for good, the importance of inclusivity and the benefits they offer across brand loyalty, engagement, real time adaptability and special functionality such as audio, as well for the visually impaired. She explains why connected packaging is more than just games and competitions. Hi Jenny, thanks for talking to us. So why are brands getting more serious about using technology within packaging?

Sep 12, 2023 | mediacatmagazine.co.uk | Andy Taylor |Andy Jones

Independent full-service agency Trouble Maker today announces the appointment of Andy Taylor as its Chief Creative Officer. In his new role, Andy will oversee the creative department, reporting directly to Simon Hankin, CEO at Trouble Maker. Andy will be responsible for driving the agency’s creative vision and aligning with the Strategy and Media teams to develop innovative and effective campaigns that connect with consumers on a deeper level.

Sep 1, 2023 | mediacatmagazine.co.uk | Alex Brownsell |Aaron Goldman |James Collins |Andy Jones

GumGum, a contextual-first, global digital advertising platform, announced a new initiative through GumGum Gives, the company’s program that harnesses the power of its platforms and people to create positive social impact. The initiative’s goal is to help advocacy organisations capture people’s attention and drive awareness of CTV inventory through its new, innovative in-video ad unit. The first advocacy groups to utilise the offering are The Trevor Project, WildAid, and digitalundivided.