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Oct 22, 2024 | 
mediacatmagazine.co.uk | Charlotte Irwin |Phillip Katz |Chris Bailey |Philip Koh
Iconic taglines like ‘Every little helps’ or ‘Because you’re worth it’ have made household names of brands Tesco and L’Oréal — and even become part of our everyday language. But in the world of B2B, taglines can seem like an afterthought, if they’re used at all. Why do so many B2B organisations fail to embrace taglines? I think it’s time they took advantage of this powerful branding tool. A tagline isn’t just a few words thrown together for the sake of it.
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Oct 1, 2024 | 
mediacatmagazine.co.uk | Philip Koh
On 30 September, WARC published its annual Future of Strategy report, revealing the top challenges and opportunities for marketing strategists worldwide. According to the findings, strategists must ‘demonstrate their value’ as budget cuts and AI developments transform the industry. ‘Our annual Future of Strategy report acts as a temperature check for how strategists are feeling about the state of the discipline.
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Jul 18, 2024 | 
mediacatmagazine.co.uk | Becks Collins |Alice Pukhova |Philip Koh |Rob Blake
Clowns, tigers, bunnies, Barbie… brandland is full of iconic mascots. When making lists, however, it’s usually the same 10 to 20 heritage brands that come to mind — those who represent nostalgia, childhood and pre-streaming TV. That’s because it’s hard to get a brand mascot to stick. Many try and fail to connect, or completely turn people off (e.g. Burger King’s mid-2000s creepy plastic-faced King). Relatively few stand the test of time.
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May 3, 2024 | 
maddyness.com | Paul Ferretti |Philip Koh
Tools #other 3 May 2024 At the heart of the Ginza district in Tokyo, on the corner of a busy junction, you’ll find the eleven-storey headquarters of cosmetics giant Shiseido. SHARE REPORT AN ERROR DOWNLOAD PDF / EXPORT On the opposite corner, a twin building houses ‘Shiseido Parlour’, eleven floors of cultural spaces, restaurants, bars, cafés and dessert counters.
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Apr 25, 2024 | 
fastcompanyme.com | Philip Koh
Flicking through the fundraising pitch for a “disruptive coffee machine” on Kickstarter recently, it struck me how the embrace of disruption has become the unshakable cliché of every ambitious business, founder, entrepreneur, and creative agency. The word has become so ubiquitous that it’s rendered almost entirely meaningless. It’s mistakenly used as a shorthand for innovation, a conflation of change with improvement.
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Apr 23, 2024 | 
fastcompany.com | Philip Koh
Flicking through the fundraising pitch for a “disruptive coffee machine” on Kickstarter recently, it struck me how the embrace of disruption has become the unshakable cliché of every ambitious business, founder, entrepreneur, and creative agency. The word has become so ubiquitous that it’s rendered almost entirely meaningless. It’s mistakenly used as a shorthand for innovation, a conflation of change with improvement.
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Jul 5, 2023 | 
mediacatmagazine.co.uk | Shoshana Eilon |Zack McDonald |Philip Koh |Alistair Vince
When I was in year 10…My school organized a ‘Take Your Child to Work’ day. I dressed up in my smartest skirt, packed into an overcrowded tube carriage and followed my father to his law firm in the heart of the city. My dad spent the day enthusiastically introducing me to his colleagues and trying to explain some of the finer points of copyright law.
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Jun 13, 2023 | 
mediacatmagazine.co.uk | Gigi Rice |Philip Koh |Alistair Vince |Abi Adamson
Funerals for bugs A 78 email long thread about the placement of a comma When the client said the language was victimizing but they were victims Double ended chapstick for your double ends Venus Williams vs a Venus Fly Trap Letting people sue each other for food preferences Making the actual product despite what legal say Adding an ‘er’ to a word of copy is not a claim of superiority Saskatchewan Bringing back Page 3 (for a good reason) Edible bath bombs Changing the speed of Pirate Ships in...
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Mar 6, 2023 | 
mediacatmagazine.co.uk | Amy Ramage |Anastasia Simone |David Clayton |Philip Koh
‘Collaboration’ is undoubtedly a bit of a business buzzwordHowever, it’s easy to understand how entrepreneurs and business owners could see advice to ‘collaborate with the competition‘ as counter-intuitive. Competitive analysis is at the forefront of every business and marketing strategy. And indeed, in a challenging economic climate staying ahead of your competitors is at the core of organisational success and growth.
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Feb 7, 2023 | 
mediacatmagazine.co.uk | Philip Koh |Jon Williams |Emily Rich |Annalisa Roy
I recently asked a new client what made them special. They stumbled in their response. What about what makes you different? Again, hesitation. In trying to get to the bottom of their story, I realised that even a basic question — what do you offer? — was problematic: the client couldn’t articulate if they were a product or service.
