Rachel Karten

1 week ago | milkkarten.net | Rachel Karten

I have a complicated relationship with TikTok Shop. It goes against most things I know to be true about social media. That these platforms should be used to tell stories and build brand awareness—not hard sell. TikTok Shop (and the livestreams associated with it) are like if QVC downed 10 cans of Celsius. They are loud, bells ringing, discounts galore. They also work. Vitamin brand Goli Nutrition has sold 2.8M products on TikTok Shop. Charger company Anker has sold 529K products.

1 month ago | readfeedme.com | Emily Sundberg |Rachel Karten

Good morning everyone. This weekend, The New York Times published a story about money dysphoria (people who have a distorted view of their own financial well-being). This morning, The Cut announced that it’s "Debt Week". We’re talking about the dumbest economic crisis ever in the Feed Me chat.

1 month ago | readfeedme.com | Emily Sundberg |Rachel Karten

Good morning everyone. I got invited to see the newly renovated Frick Collection earlier this week, and while speaking with the employees there, I learned they’ll be open late on Friday nights. Good arts and culture activity to add to your spring plans if you’re tired of trying to get a table at Torrisi. The library upstairs is also open to the public, and has outlets to charge your laptop.

2 months ago | carlalallimusic.substack.com | Austin Tedesco |Rachel Karten |Sue Quinn |Maggie Hoffman

I loved having time to expand on my article about leaving YouTube with , who brought great questions to our talk. If you missed my live yesterday in the moment, here’s the video of the full conversation. Austin and I spitballed about a bunch of cool ways that I could use video—both live and pre-recorded—to cook with my Substack subscribers, how it could lend itself to shorter videos dedicated to tools and techniques that might not translate to a long form video.

2 months ago | milkkarten.net | Rachel Karten

A question that I often get is: Do I need a personal social presence to work in social media? The answer is complicated. We spend so much of our professional lives online, that I’d never say that it’s required. It really isn’t. At the same time, it can have benefits. For today’s newsletter I am chatting with someone whose personal social presence has helped her find jobs, set expectations in roles, and build community.