Riccardo Pasto's profile photo

Riccardo Pasto

Sydney

Principal Analyst at Forrester Research

Articles

  • 1 month ago | forrester.com | Riccardo Pasto

    Trust Is Both Cognitive And EmotionalTrust is the measure of confidence someone has that a person or organization will spark a specific positive outcome in a relationship. It manifests in many ways – we can think of trust in terms of spiritual or religious beliefs, fidelity in relationships, and of course physical safety.

  • 2 months ago | forrester.com | Oliwia Berdak |Keith Johnston |Riccardo Pasto

    One of our 2025 banking predictions was that banking CX would continue to decline, on average, across the globe. And indeed, the year hasn’t started well, after IT outages left the customers of UK’s largest banks, Barclays and Lloyds, unable to access their money or make payments. This is similar to what happened at Bank of America last October. Dependability is one of the key levers of banking trust, but of course IT resilience and availability is not something that CX professionals control.

  • 2 months ago | forrester.com | Diego Giudice |Emily Pfeiffer |Riccardo Pasto

    In the rapidly evolving landscape of software development, one month can be enough to create a trend that makes big waves. In fact only a month ago Andrej Karpathy, a former head of AI at Tesla and an ex-researcher at OpenAI defined “vibe coding” in a social media post. This approach to software development uses large language models (LLMs) to prioritize the developer’s vision and user experience, moving away from conventional coding practices. The code no longer matters.

  • 2 months ago | forrester.com | Emily Pfeiffer |Keith Johnston |Riccardo Pasto

    Our TEI focused on businesses that had a pre-existing, primary OMS and then added modules of a newer, secondary OMS to fill functionality gaps. Our central question: why – and is it worth it? For our study, we applied the Forrester Total Economic Impact methodology, which allows us to calculate the ROI of a business decision. The TEI process includes interviewing representatives from companies that have made the business change in question.

  • 2 months ago | forrester.com | Keith Johnston |Sam Higgins |Riccardo Pasto

    Imagine the prestige of being recognized on a global stage as a truly customer-obsessed leader of an enterprise that exemplifies customer obsession — a business that not only excels in creating exceptional customer experiences but also inspires others through its remarkable achievements. Forrester’s 2025 Customer Obsession Awards are your opportunity to showcase your organization’s relentless dedication to putting customers at the heart of every business decision and action.

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