Russell Parsons

London

Editor-in-Chief at Marketing Week

Marketing Week editor by day, pop music and pop trivia fan by night.

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Articles

Agency remuneration and marketing degrees: Your Marketing Week

4 weeks ago | marketingweek.com | Russell Parsons

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the challenge of navigating client-agency relationships to the need for CMO input in marketing degrees, it’s been a busy week. Here is my take. By Russell Parsons 30 May 2025 4:53 pm A lesson in relationshipsThe agency-client relationship is arguably more challenged than ever.
The 4P problem and the impact of CMO turnover: Your Marketing Week

1 month ago | marketingweek.com | Russell Parsons

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From revealing marketers’ lack of influence over three of the 4Ps to the impact CMO turnover has on brand equity, it’s been a busy week. Here is my take.
Brand on the balance sheet and Nike’s demise: Your Marketing Week

1 month ago | marketingweek.com | Russell Parsons

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From discussions around reclassifying brand as a tangible asset to Nike’s brand value dropping by $20bn, it’s been a busy week. Here is my take. By Russell Parsons 16 May 2025 4:35 pm Brand aidThe definition of brand can, sometimes, border on the philosophical. There are some definitions that amount to little more than word salad.
Education and influencers: Your Marketing Week

1 month ago | marketingweek.com | Russell Parsons

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Coty’s CEO becoming the latest boss to identify the value of influencers to the state of marketing degrees, it’s been a busy week. Here is my take.
Strategic partnerships and learning from mistakes: Your Marketing Week

1 month ago | marketingweek.com | Russell Parsons

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Motorway’s CMO and CFO making their relationship a strategic partnership to Coca-Cola highlighting its “localness” in light of geopolitical tensions, it’s been a busy week. Here is my take.
Three things make Coca-Cola better at marketing than anyone

2 months ago | marketingweek.com | Mark Ritson |Molly Innes |Russell Parsons

It is traditional when writing a column about marketing to write about something. Anything. A company did something new that was especially successful. Or something dumb likely to blow up in its face a few months from now. Someone said something clever. Someone else said something stupid. You know… something… stuff. But this week marks a departure. This is a column about nothing. I mean, it is about a company. It’s about Coca-Cola. But it’s not about anything specific that Coke is or isn’t doing.
How Abercrombie & Kent unified its brand to become an ‘authority’ on luxury travel

2 months ago | marketingweek.com | Jasper Baumann |Molly Innes |Russell Parsons

Luxury travel company Abercrombie & Kent (A&K) is rebranding to become a brand of “aspiration” as the company looks to become the first brand people think of for luxury travel. Founded in 1962 by Geoffrey Kent, A&K offers luxury vacations, private tours, and small group adventures worldwide.
How Elf Beauty built its ‘disruptive marketing engine’

2 months ago | marketingweek.com | Molly Innes |Russell Parsons

Elf Beauty is one of the world’s fastest growing beauty brands. The US firm has achieved 24 consecutive quarters of net sales and market share gains, meaning non-stop growth since 2019. A catalyst for this growth was the decision made by CEO Tarang Amin in 2019 to grow Elf Beauty’s marketing capabilities, says chief brand officer Laurie Lam.
‘A divergent market’: How recruitment pressures are impacting the job market

2 months ago | marketingweek.com | Molly Innes |Russell Parsons

Navigating the job market has been difficult terrain for many marketers in the last few years. Unfortunately, it doesn’t look like this will get any easier soon. More than half (55.6%) of marketers say economic uncertainty is putting resourcing under pressure, compared with just 5.8% who say resourcing is increasing, according to Marketing Week’s 2025 Career & Salary Survey.
Coca-Cola’s name game and the disappearance of WHSmith: Your Marketing Week

Mar 28, 2025 | marketingweek.com | Russell Parsons |Amrit Virdi |Megan Tatum

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Coca-Cola bringing back its much-lauded ‘Share a Coke’ campaign, to the rise and rise of Bluey, it’s been a busy week. Here is my take.