Russell Parsons

2 weeks ago | marketingweek.com | Russell Parsons

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From revealing marketers’ lack of influence over three of the 4Ps to the impact CMO turnover has on brand equity, it’s been a busy week. Here is my take.

3 weeks ago | marketingweek.com | Russell Parsons

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From discussions around reclassifying brand as a tangible asset to Nike’s brand value dropping by $20bn, it’s been a busy week. Here is my take. By Russell Parsons 16 May 2025 4:35 pm Brand aidThe definition of brand can, sometimes, border on the philosophical. There are some definitions that amount to little more than word salad.

4 weeks ago | marketingweek.com | Russell Parsons

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Coty’s CEO becoming the latest boss to identify the value of influencers to the state of marketing degrees, it’s been a busy week. Here is my take.

1 month ago | marketingweek.com | Russell Parsons

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Motorway’s CMO and CFO making their relationship a strategic partnership to Coca-Cola highlighting its “localness” in light of geopolitical tensions, it’s been a busy week. Here is my take.

2 months ago | marketingweek.com | Mark Ritson |Molly Innes |Russell Parsons

It is traditional when writing a column about marketing to write about something. Anything. A company did something new that was especially successful. Or something dumb likely to blow up in its face a few months from now. Someone said something clever. Someone else said something stupid. You know… something… stuff. But this week marks a departure. This is a column about nothing. I mean, it is about a company. It’s about Coca-Cola. But it’s not about anything specific that Coke is or isn’t doing.