Tom Hedges

Aug 14, 2024 | blog.gwi.com | Tom Hedges

If you look back at the version of the internet that rallied the dot-com boom in the nineties, it’s a bit of a shock. Pre-social media, pre-streaming services, pre-personalization. In many ways, our lives were much simpler. Today though, our preferences have shifted. We want fast, personalized, and accurate information, on whichever platform we choose to find it. We want it on our phone and other devices, and to use text or images to find whatever information we’re looking for.

Jun 21, 2024 | blog.gwi.com | Tom Hedges

“Virtual reality is a medium for the extension of body and mind… constructed by the senses and only exists in the minds of users.” You may be thinking this sounds revolutionary, right? But it was actually published all the way back in 1993 by Frank Biocca and Mark Levy. The point we’re making is, like most technology that makes major waves in the news, virtual reality isn’t really a new concept at all.

Mar 11, 2024 | mediacatmagazine.co.uk | Emily Fairhead-Keen |Emma Saddleton |Dani Valkova |Tom Hedges

The slapstick viral video of the poor woman who gets her coat caught in shop shutters and gets lifted up. The ‘oh no’ moment when the BBC newsreader was caught sticking her fingers up live on air. The new Shreddies (WTF?!) breakfast affirmations commercial. An ongoing eight-year slow recall chuckle to the ridiculousness of the Boaty Mc Boat Face story. My four-year-old son’s persistent use of ‘vomick’ to mean vomit.

Nov 29, 2023 | mediacatmagazine.co.uk | Toby Beresford |Tom Hedges |Imogen Kemp-Hunt |Lea Karam

Cookies that gather information about your browsing habits. They remember that you have visited a website and, in order to provide you with ads that are more relevant, share this information with other organisations, such as advertisers and platforms on which we advertise. Examples: Twitter, LinkedIn and Facebook. Without these cookies, online advertisements you see will be less relevant to you and your interests. Please enable Strictly Necessary Cookies first so that we can save your preferences!

Nov 24, 2023 | blog.gwi.com | Tom Hedges

What does wellness look like to you? Maybe it’s cycling to the shops rather than driving, taking the stairs instead of an elevator, or swapping an alcoholic drink for a non-alcoholic one on a weekend. Recent years have forced consumers to rethink their approach to health and wellness. As lifestyles have become more home-based, many consumers are taking control of their health by tracking it, becoming more conscious of their decisions when it comes to their physical and digital wellbeing.