Emma Saddleton

Nov 19, 2024 | mediacatmagazine.co.uk | Emma Saddleton |Aaron Goldman |Adam Boucid |Paul Childs

Rail ticket retailer Trainline PLC has announced that it is expanding its media offering, making its first-party data available for the first time. More specifically, the retailer seeks to enable advertisers to engage with consumers at key moments in a brand-safe environment.  ‘As Europe’s number one most-downloaded rail travel app, we know our unique and vibrant customer base will provide an attractive audience to many advertisers.

Nov 6, 2024 | mediacatmagazine.co.uk | Emma Saddleton

Dentsu is teaming up with Salesforce to launch Smarter Media. The solution enables faster monetisation of retail media by creating personalised buying experiences, powered by AI. Salesforce research finds that improved retail experiences are needed, as 80% of customers say a company’s experience is as important as its products and services. And 72% of consumers are now switching brands based on better offers, as cost of living tightens purse strings.

Oct 28, 2024 | mediacatmagazine.co.uk | Faris Yakob |Emma Saddleton |Sam Fowler

With the US election just around the corner, ghouls are gurning with gusto. Many fictional ones will be shilling for brands of all sorts. I’m sure there will be plenty of roundups of hilarious Halloweening from marketers so I don’t need to do that — let’s consider it more broadly. Halloween is now definitely a thing in the UK. It didn’t seem to be back when I lived there, but it definitely is now.

Oct 9, 2024 | mediacatmagazine.co.uk | Adah Parris |Emma Saddleton |Anna Hickey |Alastair Bannerman

dentsu’s 2025 Media Trends report, The Year of Impact is out now. This edition, crafted by specialists across dentsu media agencies Carat, dentsu X, and iProspect, digs into changes driven by algorithms, AI, and the new dimensions of consumer engagement expected to shape the media landscape in the upcoming year.

Oct 7, 2024 | mediacatmagazine.co.uk | Natasha Randhawa |Matthias Weiskopf |Emma Saddleton |Imogen Kemp-Hunt

Across civilisations, our ancestors used sumptuous banquets and sartorial designs to showcase social status, spectacle and cultural identity. In recent years, this fusion has taken on a new resonance. Oddly, in an industry long-preoccupied with thinness, food-inspired collections have dominated catwalks over the last decade. In 2014, Karl Lagerfeld transformed Paris’ Grand Palais into a Chanel-themed supermarket.