Ipsos Canada

1 week ago | ipsos.com | Matt Carmichael

The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.  Why we asked: As the Trump administration continues to take shape, we will check in from time to time on the topics and questions we asked before inauguration to see if things are shifting. What we found: There’s a drop in the idea that having tech developed and manufactured in the U.S. should be a national security issue.

1 week ago | ipsos.com | Matt Carmichael

The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked: With everything going on in the U.S. these days, and Covid-early-days levels of uncertainty, we started a new module in the Tracker. It asks a two-part question. How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel.

1 week ago | ipsos.com | Clifford Young |Sarah Feldman |Bernard Mendez

In the New America, things change fast, and this past week has been no exception. The tariff tiff continues. President Donald Trump revised his tariffs following Liberation Day and has honed in on what remains of the trade relationship with China. He’s raised tariffs on China multiple times this past year, with rates now reaching 145%. Where do consumers and everyday Americans stand on the back-and-forth as China and the United States up the ante on tariffs?

1 week ago | ipsos.com | Ben Meyerson

President Donald Trump’s threat of substantial new U.S. tariffs on the rest of the world triggered a massive response on social media – an international conversation was overwhelmingly negative, according to data from the Ipsos Synthesio AI-powered social intelligence platform. Across languages, continents and social platforms, conversations around tariffs grew more than 600% between April 1 and April 3, and have remained elevated since.

2 weeks ago | ipsos.com | Matt Carmichael

The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked: We wanted to trend some streaming questions we’ve asked in the past, and also dig into some behaviors we hadn’t really measured before, notably the industry bugaboo: churn. What we found: The distribution of how many services we subscribe to hasn’t really changed in the last year or two.