Ipsos Canada

Ipsos Group S.A. (pronounced in French as [ip.sos]) stands for "Institut de Publique Sondage d'Opinion Secteur." This global market research and consulting firm is based in Paris, France. Established in 1975 by Didier Truchot, who serves as the Chairman, Ipsos has been listed on the Paris Stock Exchange since July 1, 1999. Over the years, particularly since 1990, Ipsos has either launched or acquired several companies. A significant milestone occurred in October 2011 when Ipsos purchased Synovate, which helped the company become the third-largest research agency in the world. As of 2014, Ipsos operates in 88 countries and has a workforce of 16,530 employees.

National

English

Research Company/Group

Outlet metrics

Domain Authority

Ranking

Global

#33212

United Kingdom

#6293

Business and Consumer Services/Marketing and Advertising

#35

Traffic sources

Monthly visitors

Articles

Ipsos wins its seventh MSPA Americas Shoppers’ Choice Award

1 week ago | ipsos.com | Becky Catherine Harris

June 16, 2025 -Ipsos, one of the world’s leading market research and polling companies, today announced that its mystery shopping panel, iShopFor Ipsos, has been recognized as a MSPA Americas Shoppers’ Choice Award winner for the seventh consecutive year. This honour reflects Ipsos Channel Performance’s industrywide reputation as a trusted retail insights provider, and the strong positive feedback given by contractors from the iShopFor Ipsos community.
G7 citizens feeling gloomy ahead of summit

2 weeks ago | ipsos.com | Melissa Dunne

A lot can change in a year. In June 2024, leaders of the G7 (Canada, Germany, Italy, France, Japan, the U.K. and the U.S.) met in Apulia, Italy, as hope was rising that their countries were well on the way to recovery after the shock of the COVID-19 pandemic, Russia’s full-scale invasion of Ukraine and the cost-of-living crisis.
Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues

2 weeks ago | ipsos.com | Melissa Dunne

Key findingsMajorities in all countries say that LGBT people should be protected from discrimination in areas like employment and housing. Support for brands promoting LGBT rights declines to 41% (on average across 23* countries) from 49% in 2021. Just over 1 in 3 (38%, new across 26 countries) are for LGBT+ initiatives at work, while 24% oppose this. 69% now support same-sex marriage/legal recognition, with those in Spain (86%) most supportive and people in Türkiye (34%) least in favor.
Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues

2 weeks ago | ipsos.com | Melissa Dunne

Key findingsMajorities in all countries say that LGBT people should be protected from discrimination in areas like employment and housing. Support for brands promoting LGBT rights declines to 41% (on average across 23* countries) from 49% in 2021. Just over 1 in 3 (38%, new across 26 countries) are for LGBT+ initiatives at work, while 24% oppose this. 69% now support same-sex marriage/legal recognition, with those in Spain (86%) most supportive and people in Türkiye (34%) least in favor.
Our views on gender are consistent, but are we less willing to talk about it?

2 weeks ago | ipsos.com | Matt Carmichael

By and large, Americans' views on gender haven’t changed in the last two years, according to the Ipsos Consumer Tracker — except when it comes to having conversations about gender equality. The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked: Two years ago our friends at the Female Quotient asked us some questions about gender for a report they debuted at Cannes.
Despite overall uncertainty, we are somewhat confident in spending

2 weeks ago | ipsos.com | Matt Carmichael

The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked: With all the Vibe Check and tariff news, it was time to trend this question on big-ticket and overall socio-economic health. What we found: Our confidence in spending on bigger-ticket items is pretty stable since the last time we asked this in (checks notes) November 2023. That seems like an eon ago and a very different world.
If AI use at work is growing, we don't know it.

2 weeks ago | ipsos.com | Matt Carmichael

The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked: A year ago we asked about AI usage at work and it was time to trend this. Also, Ipsos just released its annual Global AI Monitor, so we had AI on the brain. What we found: The numbers are unchanged from a year ago. Just under four in ten say their employer is using ChatGPT or other AI chat tools.
Americans think student loans should be prioritized, simplified

2 weeks ago | ipsos.com | Matt Carmichael

The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked: The new budget bill suggests some sweeping changes to how student loans work and how they will be managed.
Conflicting Global Perceptions around AI present Mixed Signals for Brands

3 weeks ago | ipsos.com | Matt Carmichael

In the fourth annual survey into global attitudes surrounding AI, we place a spotlight on how companies and brands might use AI in the future – and how these uses would impact public trust. We also explore the ways people expect AI to impact their lives in the future – from the job market, to health, to day-to-day tasks.
Half of Americans want tariff price labels, and are unsure what's being tariffed

1 month ago | ipsos.com | Matt Carmichael

The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked: One major retailer suggested breaking out tariff costs and then quickly backed off under pressure from the Trump administration. But we wondered: Do shoppers want to see that? Do people even know what will be affected by tariffs? What we found: About half of Americans are uncertain what will be impacted by tariffs.