Adam Clarkson

Nov 27, 2024 | yahoo.com | Adam Clarkson |Alex Challies

Six years ago, medical cannabis became legal in the UK. The drug, which has to be prescribed by specialist doctors, is used to treat conditions including OCD and chronic pain. While the NHS says more "evidence" is needed for a wider rollout, the industry is said to be booming. The BBC followed one production line from Portugal to Sunderland to see the process up close. Tucked away on an industrial estate by the River Wear is the UK's largest medical cannabis processing site.

Sep 22, 2024 | aol.com | Adam Clarkson |Alex Challies

September 22, 2024 at 6:29 AMJed Eccles said a strict training regime was key [BBC]It was hideous faces galore at the World Gurning Championships at the Egremont Crab Fair. The rules have changed little over the years and are quite simple - to impress the judges, you must distort your face as much as humanly possible.

Sep 13, 2023 | mediacatmagazine.co.uk | Alex Carapiet |Rob Blake |Ross Negus |Adam Clarkson

The truth and advertising have always been in a delicate balanceIn today’s digital age, where filters, airbrushing and Photoshop are the norm, the mantra ‘seeing is believing‘ has taken on a new dimension. And nowhere more so than with the rise of surrealist advertising, where computer-generated imagery (CGI) is not just enhancing reality, but creating it. Through social media, these ‘fake ads’ are blurring the lines between tangible and virtual.

Aug 24, 2023 | mediacatmagazine.co.uk | Hannah Seckendorf |Dan Dawson |Adam Clarkson |Shelley Adamson

People have always enjoyed being transported out of their everyday lives, but now more than ever they’re craving magic in the mundaneA radical rethink of everyday experiences is needed in order to make them engaging again — and there’s a huge opportunity for brands to deliver it, using immersive technologies to ensure these experiences are ‘fit for purpose’ for the modern consumer. When we were young, our imaginations instinctively led us on journeys.

Aug 21, 2023 | mediacatmagazine.co.uk | Natasha Randhawa |Simran Gill |Adam Clarkson |Ben Kay

The rise of creativity. After years of talking about digital transformation, we’ve returned to marketing’s key topic: creativity! Recent numbers from the UK advertising market revealed that only 4% of the ads are liked and 7% disliked. The worrisome number here is the 89% that are forgotten. To put it into perspective, for a roughly £20 billion advertising market, around £18 million is wasted. It’s high time we talk about creativity again.