Hannah Seckendorf

Oct 18, 2024 | mediacatmagazine.co.uk | Adele Walton |Hannah Seckendorf |Kate Miller |Camille Lemardeley

Technology is changing the face of education and the student experience. At a surface level, this can be seen in what kids are taking to school with them. Where previous generations were packing their bags to the brim with pencil cases, notebooks, textbooks and hand-written coursework, students today are digital-first — laptops and tablets replacing their analogue counterparts. While going digital-first certainly helps lighten the physical load, it also presents challenges.

Oct 9, 2024 | mediacatmagazine.co.uk | Steve Parker |Jenny Stanley |Hannah Seckendorf

We live in connected homes and drive connected cars. But as our connectivity increases, so does our anxiety. If your internet goes down, so does your heating system. If your car’s interface gets a glitch, you’ll struggle to change radio station or control the temperature. When everything is ‘connected’ we can feel a lack of control. When a business moves too quickly to replace physical experiences with digital-only alternatives, people will fight to stay in command.

Feb 12, 2024 | mediacatmagazine.co.uk | Natasha Randhawa |Hannah Seckendorf |Fintan Gillespie |Olga Kudryashova

After years of rumours, Apple’s Vision Pro is officially a reality. The VR/AR headset hit shelves earlier this month, retailing at $3499. Promising a ‘new era of spatial computing’, the Vision Pro has the potential to change the ways that people work, shop and play. Could this tech be the beginning of a new dimension of ecommerce? Brands who will succeed in this space must think creatively and think ahead on how they can shape unique 4D shopping experiences.

Jan 15, 2024 | mediacatmagazine.co.uk | Hannah Seckendorf |Fintan Gillespie |Grace Gollasch |Laurie Lumley

People are becoming increasingly comfortable with Augmented Reality (AR). Snapchat says 250 million users engage with its Lenses every day. Where consumers lead, brands follow — which is why we’re seeing a growing range of AR use cases. One of our guiding beliefs at Pixel Artworks is that ‘wow moments’ are most powerful when experienced in the company of others. A shared moment becomes a memory.

Jan 9, 2024 | mediacatmagazine.co.uk | Hannah Seckendorf |Grace Gollasch |Nazli Selin Ozkan

The first force is a quiet rebellion against the collective overwhelm of digital content. In the busy hum of our digital landscape, where attention is a currency and distraction a familiar companion, an interesting undercurrent has begun to take hold.