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Jan 15, 2025 | 
mediacat.uk | Svilena Keane |Adam Boucid |Andrew Rose |Alex Carapiet
X CEO Linda Yaccarino introduced the social media platform’s new Trend Genius tool as ‘the Holy Grail of advertising products’ at the Consumer Electronics Show (CES) last week. Trend Genius automatically posts preprogrammed ads when the topics they relate to start trending on X. As such, it allows advertisers to send out the right ad at the right time, said Yaccarino. The tool also turns the ads off when the discussions taper down.
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Dec 4, 2024 | 
mediacatmagazine.co.uk | Svilena Keane |Alex Carapiet
Transport for London (TfL) ‘dropped the ball’ by allowing ads lobbying for new laws on assisted dying onto tube platforms, according to one media agency exec. Ads promoting the assisted dying campaign appeared across London’s tube network, including at Westminster station, which is close to the UK’s Houses of Parliament, on 18 November. The OOH ads were run by campaigning organisation Dignity in Dying and feature statements such as, ‘My dying wish is my family won’t see me suffer.
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Aug 28, 2024 | 
mediacatmagazine.co.uk | Adah Parris |Nazli Selin Ozkan |Alex Carapiet |Chris Stokel-Walker
In the expanding shadows of the digital age, as techno-feudalism tightens its grip, the media and advertising industries must emerge as catalysts for change. Techno-feudalism, a term coined by Yanis Varoufakis, describes a world in which data is the new capital, and digital platforms function as modern fiefdoms, wielding geopolitical power through their monopolistic control.
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Jun 18, 2024 | 
mediacatmagazine.co.uk | Faris Yakob |Kevin Chesters |Alex Carapiet |Sam Fowler
Last month one of the largest news organisations in the USA reached out about my tweets. They had seen some about how the recipe of the largest amounts of political advertising, affective polarization, modern media, and AI might bubble up into a weird cultural environment. It’s been nearly a decade since 2016. The organization was also concerned about the above.
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May 28, 2024 | 
mediacatmagazine.co.uk | Svilena Keane |Matthew Goldhill |Kate Knowles |Alex Carapiet
Do you remember the last time that you saw an advertisement featuring an older woman at its heart? The chances that you can recall such an ad at a moment’s notice are rather low — and don’t worry, it is not your fault. According to the recent Gender in Advertising 2024 report by CreativeX, older women remain ‘invisible’ in advertising, featuring in less than 2% of all ads in 2023.
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Apr 3, 2024 | 
mediacatmagazine.co.uk | Grace Gollasch |Alex Carapiet
Film agency Jung von Matt has created a short film to show how Hyundai’s IONIQ5 robotaxi became the first autonomous vehicle to take and pass a standard driving license test in Nevada. The goal of the campaign is to change perceptions of autonomous driving technology, which currently lacks trust compared with human drivers.
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Feb 27, 2024 | 
mediacatmagazine.co.uk | Alex Brownsell |Helen Miall |Alex Carapiet |Paul Childs
Few events stir the heart like an Olympic Games. I, for one, have never experienced a more euphoric time to be in the UK’s capital than during London 2012. This year, all eyes turn to Paris, as the Olympic movement returns to Europe for the first time since those heady days a dozen years ago. Brands will certainly be paying attention — especially in the US, which has been starved of time zone-appropriate Olympic competition since Rio 2016.
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Feb 27, 2024 | 
mediacatmagazine.co.uk | Yasmina Stitou |Alex Carapiet |Alex Diprose |Ross Negus
Or an Instagrammable OOH poster on an iconic building? The answer is never. Relevancy is everything, and while it seems founders and companies understand this, the approach is more often than not the opposite of what it should be. What even is a cult-status brand? In my almost decade-long deep dive into the world of communications and advertising as a strategist, I’ve found myself gravitating toward building passionate and cult-like brands.
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Feb 21, 2024 | 
mediacatmagazine.co.uk | Matthew Goldhill |Alex Carapiet |Shoshana Eilon |Ben Jeger
Digital ads are on the rise and ad blocking is increasing as well. Clearly, the system isn’t working, for advertisers or consumers. If it is broken, what should marketers be doing to fix things? We turned to people in our network for advice and guidance. If you have recently tried to read a news article on your phone you will know that the current system is deeply broken.
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Jan 9, 2024 | 
mediacatmagazine.co.uk | Nazli Selin Ozkan |Grace Gollasch |Andrea Buzzi |Alex Carapiet
When Las Vegas’ newest venue, Sphere, launched at the end of 2023, it instantly went viral. The giant spherical venue tapped U2 for a residency for the launch, reportedly promising the band 90 percent of ticket revenue to convince them to take on the risk of opening a new venue. Sphere is a Las Vegas product — its extravagance is the kind that can only feel at home in Sin City.
