Shelley Adamson

Nov 11, 2024 | mediacatmagazine.co.uk | Shelley Adamson |Glynn Jones |Grace Gollasch |Thomas Le Thierry

The global gaming audience is surging, especially when it comes to younger players, who are shifting more of their time from traditional media formats to games. And as companies like Apple and Meta reignite interest in immersive media and mixed reality, the potential for brands to connect with audiences through gaming has never been greater.

Jul 31, 2024 | mediacatmagazine.co.uk | Alex Brownsell |Laurie Lumley |Fintan Gillespie |Shelley Adamson

The UAE-based modest activewear brand Lara Active has partnered with the creative and innovative agency Tactical to challenge the hijab ban at the Paris 2024 Olympics. Together, they have created an AR lens that depicts Marianne, the symbol of the French Republic and the emblem of the Paris 2024 Olympics, wearing a hijab. More specifically, the AR lens replaces Marianne’s traditional Phrygian cap with a ‘phryjab’.

Jan 4, 2024 | mediacatmagazine.co.uk | Fintan Gillespie |Shelley Adamson |Mike Chivers |Jason Snyder

Now, thanks to advancements in AI, the pace of development is about to get supercharged. The reasons to use AR are plenty. As ecommerce has increasingly dominated the sector, AR has given customers the chance to see if that pair of boots look good, or if a certain colour of lipstick suits them. There’s concrete research that proves returns are reduced if people have a chance to ‘try on’ virtually before they buy.

Jan 2, 2024 | mediacatmagazine.co.uk | Natasha Randhawa |Grace Gollasch |Shelley Adamson |Hannah Seckendorf

The Unfiltered History Tour with Vice World News is a self-described ‘guerilla tour’ of the British Museum. The project uses AR and immersive podcasts to ‘unfilter centuries of colonial narrative’. When visitors scan the museum’s stolen artefacts, they hear stories from the perspectives these items originate from — all without the museum’s knowledge.

Nov 13, 2023 | mediacatmagazine.co.uk | Chris Jefford |Anton Jerges |Andrea Buzzi |Shelley Adamson

Back in 1905, the Magic Circle was formed. As an organisation dedicated to promoting and advancing the art of magic, it has a simple, single minded, very Latin motto – “Indocilis private loqui”, roughly translating to mean ‘not apt to disclose secrets’.