Alex Diprose

Feb 27, 2024 | mediacatmagazine.co.uk | Yasmina Stitou |Alex Carapiet |Alex Diprose |Ross Negus

Or an Instagrammable OOH poster on an iconic building? The answer is never. Relevancy is everything, and while it seems founders and companies understand this, the approach is more often than not the opposite of what it should be. What even is a cult-status brand? In my almost decade-long deep dive into the world of communications and advertising as a strategist, I’ve found myself gravitating toward building passionate and cult-like brands.

Feb 15, 2024 | mediacatmagazine.co.uk | Jenni Romaniuk |Matt Rhodes |Joe Dodd |Alex Diprose

Given it is the season of marketers donating to celebrities via Super Bowl advertising, I want to talk about using faces as Distinctive Assets. Faces draw category buyer attention because we are social/tribal beings. In any new environment, our attention naturally goes to any faces present. Are they familiar or unfamiliar, friend or foe, do I need to deploy a ‘fight or flight’ response or can I relax?

Feb 15, 2024 | mediacatmagazine.co.uk | Alex Diprose |Louise Leitsch |Jerome Hiquet

This might sound like quite the cynical question to pose, but it’s still worth asking when it comes to the marketing industry. Particularly given the inept and inauthentic way many brands seem to approach this issue that many people face. We decided to ask some smart people how they think brands should be approaching this sort of thing. The short answer is no. Successful brands have always had the ability to understand what makes people tick.

Jun 6, 2023 | mediacatmagazine.co.uk | Victoria Gerstman |Nick Coates |Alex Diprose |Mike Piggott

There are two main options available when someone realizes they’ve made a mistakeDouble down and dig in or address the mistake and try to course correct. Faced with these choices, most of us would probably say that the second option is the right one. The same options are available to brands, and to celebrities and public figures (brands in their own right). It’s astounding how powerful a genuine apology can be.