Jerome Hiquet

Jul 30, 2024 | mediacatmagazine.co.uk | Svilena Keane |Jay Richards |Louise Leitsch |Jerome Hiquet

With Gen Z being on the minds of all marketers today and MediaCat Magazine exploring how organisations are doing things differently, we reached out to Jay Richards (Co-Founder and CEO of the Gen Z market research platform Imagen Insights) to find out how brands can better attract them. Speaking to MediaCat’s Content & Social Media Editor, Svilena Keane, Jay revealed the most common misconceptions about Gen Z, his predictions about Gen Alpha, and why brands shouldn’t take themselves too seriously.

Jul 9, 2024 | mediacatmagazine.co.uk | Harry Kinnear |Becks Collins |Chris Jefford |Jerome Hiquet

Worldwide digital advertising spend is increasing every year, but ad blocking is also on the rise. So with our July theme of ‘Fame and Attention’ we thought we’d ask our network, from a marketing and strategic point of view, how should brands best capture our attention. We see twice as many ads today than ten years ago. Whether this estimate is right doesn’t really matter. The reality is: we live in an intensely noisy world.

Jun 12, 2024 | mediacatmagazine.co.uk | Lottë Jones |Louise Leitsch |Jerome Hiquet

With less than a month to go, the election battle is heating up fast. And this year, traditional campaigning is taking a backseat. The focus is on the political parties’ performance online, and their ability to connect with Gen Z. The battle for these votes will be fought on social platforms, and that’s an arena political parties are only just starting to explore.

Feb 15, 2024 | mediacatmagazine.co.uk | Alex Diprose |Louise Leitsch |Jerome Hiquet

This might sound like quite the cynical question to pose, but it’s still worth asking when it comes to the marketing industry. Particularly given the inept and inauthentic way many brands seem to approach this issue that many people face. We decided to ask some smart people how they think brands should be approaching this sort of thing. The short answer is no. Successful brands have always had the ability to understand what makes people tick.

Aug 30, 2023 | mediacatmagazine.co.uk | Giles Lury |Sam Collenette |Jerome Hiquet |Wander Bruijel

Brands are no longer moving culture on — they’re adding to the noise and losing their way. Driven by a fear to be on the wrong side of a polarised environment or being excluded, brands clamour to signal their allyship to causes well outside of their lane. Take this year’s sorry tale of Bud Light and transgender influencer Dylan Mulvaney.