Alex Fetanat

2 months ago | jewellermagazine.com | Alex Fetanat |David Brown |Shep Hyken |Paul Sloane

Entering the competitive online jewellery market can be a challenge for store owners. As a jewellery store owner, you are constantly running advertising campaigns both online and offline to attract customers with a top-notch selection, competitive prices, and exceptional quality. Standing out from the competition, especially against more prominent, well-established brands with seemingly endless marketing budgets, can be a daunting challenge.

Jul 8, 2024 | jewellermagazine.com | Shep Hyken |David Brown |Alex Fetanat |Rich Kizer

Earlier this year, I wrote an article about the hard work required to make something look effortless. I quoted several people from sports, entertainment, and business. The gist of the article was that we work hard to make doing business with us easy. Consider the quote I used from Steve Jobs of Apple, who said, “It takes a lot of hard work to make something look simple.”Notice that Jobs’ quote uses the word simple.

Jul 8, 2024 | jewellermagazine.com | Alex Fetanat |David Brown |Shep Hyken |Rich Kizer

Email marketing is crucial in generating sales for your jewellery store. It allows you to reach out directly to your target audience and engage with them personally. By sending well-crafted emails, you can capture the attention of potential customers and entice them to make a purchase, visit your store, or schedule an appointment. With the rise of social media and other digital marketing channels, some may argue that email marketing is no longer effective.

Jul 8, 2024 | jewellermagazine.com | Jeannie Walters |David Brown |Alex Fetanat |Shep Hyken

Artificial Intelligence (AI) is so ingrained in our daily lives that it’s now unavoidable — and evolving rapidly. As business owners, it’s our responsibility to learn how we can apply AI to transform our customer experiences. It’s time to test the limits of these programs and see what they excel at and where they fall short. I understand that you might not feel ready. The secret is that very few business owners do. Take it one step at a time, and don’t be afraid to try new things.

Jul 8, 2024 | jewellermagazine.com | David Brown |Alex Fetanat |Jeannie Walters |Shep Hyken

In November, the world lost one of the great investors. Charlie Munger was just five weeks shy of his 100th birthday - a man who'd learned two lifetimes of lessons in one. As Warren Buffett's right-hand man, Munger amassed a fortune as a shrewd investor. His understanding of human nature, as something of an amateur psychologist, prepared him well for this process.