Lexie Carbone

Sep 23, 2024 | later.com | Hannah Butcher |Amanda Demeku |Lexie Carbone |Jillian Warren

You’ve probably seen the news: Instagram now recommends users prioritize views over other metrics, such as likes or comments. For creators and social media managers, this shift means optimizing for visibility has never been more important. We’re here to help you navigate this change. Here’s why views matter on Instagram and how to increase them. Never Miss a Trend AgainJoin over 1 million marketers to get social news, trends, and tips right to your inbox!Email AddressWhat Are Instagram Views?

Jun 7, 2024 | later.com | Stefan Palios |Alyssa Gagliardi |Amanda Demeku |Lexie Carbone

So you just launched an influencer marketing campaign — how do you know if it’s reaching the right people? This is where two important metrics come into play: reach and impressions. Evaluating reach and impressions helps you measure campaign success and set the stage for future strategic decision-making. But what's the difference between reach and impressions? Why are these two metrics important for a good influencer marketing strategy? We’re breaking down what they both mean and why they matter.

Jun 7, 2023 | later.com | Lexie Carbone |Jessica Worb |Jillian Warren |Nikki Canning

Why Instagram Collages are Trending Right NowA lot of popular Instagram trends start with influencers, who are constantly trying to find new creative ways to express themselves on the platform (and attract new followers). You can find collages everywhere on Instagram right now, and what started as an Instagram Stories trend is trickling down into the Instagram feed now too.

Jun 7, 2023 | later.com | Lexie Carbone |Jillian Warren

Knowing how to track traffic from Instagram is one of the best ways to find out if your marketing efforts are converting your followers into website visitors!When used right, Instagram can be a powerful tool for guiding your followers from your feed to your website. Which can mean big improvements to your website’s readership stats or online sales. But the link in your bio is the one and only permanent, external link to drive more traffic from your Instagram to your website.

Jun 7, 2023 | later.com | Lexie Carbone |Amanda Demeku |Monique Gilliam Thomas |Jillian Warren

Is your Instagram in need of a little love right now? It’s only February and businesses are already finding new and creative ways to enrich the lives of their followers. Dreamy aesthetics, creative content, and strategic stories are seriously catching our eye.