Andrew Eyles

Jun 3, 2024 | mediacatmagazine.co.uk | Becks Collins |Angie Gola-Ebue |Andrew Eyles |Victoria Gerstman

June is Pride month, a time when brands roll out Pride month campaigns, rainbow logos and limited-edition Pride-themed merchandise. This year, however, it’s remarkably quiet on the brand-ally front. Many queer influencers and celebrities, like Pose and American Horror Story actor Angelica Ross, have noticed a distinct downturn in brand partnerships this year. In some ways, it’s not surprising that this year is quiet, since 2023’s Pride month was awash with controversy and boycotts.

Apr 16, 2024 | mediacatmagazine.co.uk | Lori Meakin |Andrew Eyles |Jonathan Izzard |Terri O'Connell

Feminist men have better sex. Got your attention? Good. Even though it sounds like clickbait it’s a fact. But what’s it got to do with the design of products, services and the content we create? A few things, actually. Sensationalist headlines are feeding the algorithms and fuelling an increasingly gender-polarised world view. The FT, Ipsos and The Economisthave written recently about a huge ideological divide that’s opened up between men and women, especially amongst Gen Z.

Aug 15, 2023 | mediacatmagazine.co.uk | Andrew Eyles |Nick Coates |Matt Charlton |Abi Adamson

With a year to go until the Paris Olympics, the games appear to be on course to hit or even smash their sponsorship revenue target, with LVMH recently announced as the final premium sponsor with a €150 million deal.

Jul 17, 2023 | mediacatmagazine.co.uk | Andrew Eyles |Tiffany Horan |Andrea Buzzi |Scott Lavell

In a world saturated with filters, self-promotion, and carefully curated content, it’s no wonder that audiences are craving a breath of fresh air on social media. More than ever, people yearn for realness, honesty, and authenticity. They want to connect with individuals and brands on a deeper level, free from the facade of perfection. A survey conducted by Social Media Today revealed 86% of people say authenticity is important when deciding what brands they like and support.