Jonathan Izzard

Dec 6, 2024 | thedrum.com | Jonathan Izzard

They say there’s a Mad Men quote for every situation (actually, I’m not sure they do, but it tracks). Cue Betty Draper’s quip to her son Bobby: “Only boring people are bored.” Read more columns, features, and interviews from our B2B focus While in reality, this is both an oversimplification and unintentional projection from Don Draper’s childlike wife, there’s a kernel of truth here when it comes to the debate at hand.

Apr 16, 2024 | mediacatmagazine.co.uk | Lori Meakin |Andrew Eyles |Jonathan Izzard |Terri O'Connell

Feminist men have better sex. Got your attention? Good. Even though it sounds like clickbait it’s a fact. But what’s it got to do with the design of products, services and the content we create? A few things, actually. Sensationalist headlines are feeding the algorithms and fuelling an increasingly gender-polarised world view. The FT, Ipsos and The Economisthave written recently about a huge ideological divide that’s opened up between men and women, especially amongst Gen Z.

Apr 3, 2024 | mediacatmagazine.co.uk | Claire Hutchings |Jonathan Fraser |Chris Jefford |Jonathan Izzard

The agency market is a saturated space (There are over 17,000 Advertising Agency businesses in the UK as of 2023!) and it’s getting trickier for agencies to establish their brand, showcase their unique value proposition and outshine their rivals. This is why every agency requires a hero moment. But before you whip out the lycra and black mask, what does a hero moment mean, exactly?

Oct 30, 2023 | mediacatmagazine.co.uk | Oliver Sweet |Jonathan Izzard

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Jul 20, 2023 | mediacatmagazine.co.uk | Alistair Vince |Amy Ramage |Ben Kay |Jonathan Izzard

Back in the 1740s, a young George Washington confessed to cutting down a cherry tree by proclaiming to his father, ‘I cannot tell a lie.‘ His father embraced him for telling the truth and declared that honesty was more valuable than a thousand trees. I like this story because it illustrates how much respect Americans have for their cherished first president and honesty in general, but ironically, the story is a lie, invented by one of Washington’s biographers after his death. Lies are everywhere.