Andy Taylor

Mar 7, 2024 | mediacatmagazine.co.uk | Olivia Atkins |Jenni Romaniuk |Jess Smith |Andy Taylor

In a world where economic uncertainty looms large and the gap between the haves and have-nots continues to widen, the efficacy of celebrity endorsements in advertising is curious. Despite a shift in consumer sentiment where people eschew the lifestyles of celebrities, brands persist in harnessing their star power for marketing campaigns.

Nov 30, 2023 | mediacatmagazine.co.uk | Grace Gollasch |Mike Piggott |Giles Lury |Andy Taylor

With the launch of P.E.T.U. – People for the Ethical Treatment of the Undead, non-alcoholic drinks brand Liquid Death, have put out a PSA to save the zombies. Why would a beverage company want to save zombies? Andy Pearson, VP of Creative at Liquid Death, explains that ‘as a mission-driven brand’, it aligns with their values. It’s also part of a new collaboration with Call of Duty: Modern Warfare III.

Oct 26, 2023 | mediacatmagazine.co.uk | Andy Taylor

In the lead-up to the part three premiere of the TV series Lupin, Netflix teamed up with digital marketing business Jellyfish to launch a poster campaign across Paris. The series, inspired by the adventures of Arsène Lupin, follows Assane Diop, a gentleman thief, on a quest for vengeance against a wealthy family who inflicted a grave injustice upon his father.

Sep 12, 2023 | mediacatmagazine.co.uk | Andy Taylor |Andy Jones

Independent full-service agency Trouble Maker today announces the appointment of Andy Taylor as its Chief Creative Officer. In his new role, Andy will oversee the creative department, reporting directly to Simon Hankin, CEO at Trouble Maker. Andy will be responsible for driving the agency’s creative vision and aligning with the Strategy and Media teams to develop innovative and effective campaigns that connect with consumers on a deeper level.

Jul 20, 2023 | mediacatmagazine.co.uk | Andy Taylor |Nazli Selin Ozkan

A campaign for guacamole brand Holy Moly has tapped into an unlikely source of inspiration for its latest ad campaign, subverting drug culture and the language around it. An out of home, social and experiential campaign will position Holy Moly, which is made, packed in and shipped from the South American country, as Colombia’s Purest Export.