Dave Frankland

1 week ago | forrester.com | Dave Frankland |Emily Pfeiffer |Christopher Condo

One of the most common refrains I heard at B2B Summit last week was that “it’s good to know that others are in the same boat.” Indeed, our event theme of “Master Buying Mayhem” seemed to have really struck a chord as B2B professionals face an incredibly complex and volatile environment and a new buying reality in which buyers have access to more information than ever, rely on a broader network to shape their decisions, and leverage new technologies – particularly genAI and AI agents – in...

2 months ago | forrester.com | Tony Plec |Dave Frankland |Peter Ostrow

Pet adoption is often a high point for many people when creating memories. Do you remember the excitement of bringing home your first pet? The joy of a new furry family member, however, comes with responsibility and preparation. You likely spent hours researching breeds, finding veterinarians, debating names, and preparing your home. Well, adopting an internal product management approach also requires careful planning, commitment, and a readiness to embrace change.

2 months ago | forrester.com | Rick Parrish |Dipanjan Chatterjee |Dave Frankland

Welcome to 2025, where the boundaries of customer relationships are being redefined. Imagine a world where visionary brand strategies seamlessly blend with real-world journeys, and every interaction is meticulously crafted to captivate and delight.

2 months ago | forrester.com | Dave Frankland |Srividya Sridharan |Nikhil Lai |Ian Bruce

One of the highlights of attending B2B Summit North America each year is getting to talk with Forrester clients and other marketing, sales, product, and customer success professionals. What I love most, though, is when I see people’s faces light up as a presenter describes a familiar challenge or a peer explains how they transformed their function to achieve game-changing results. There’s a palpable sense of energy and camaraderie. As one attendee put it, “Everyone is motivated to learn.