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Oct 28, 2024 | 
mediacatmagazine.co.uk | Faris Yakob |Emma Saddleton |Sam Fowler
With the US election just around the corner, ghouls are gurning with gusto. Many fictional ones will be shilling for brands of all sorts. I’m sure there will be plenty of roundups of hilarious Halloweening from marketers so I don’t need to do that — let’s consider it more broadly. Halloween is now definitely a thing in the UK. It didn’t seem to be back when I lived there, but it definitely is now.
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Oct 24, 2024 | 
mediacatmagazine.co.uk | Chris Kenji Beer |Richard Shotton |Sam Fowler |Nick Mason
As a discipline, it’s about understanding what people want, and making money out of it. To figure this out, we need to know how they think, feel, and behave. And who works in marketing? It tends to be… someone who’s interested in how others think, feel, and behave!Our industry is a subgroup, removed from the general population.
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Oct 17, 2024 | 
mediacatmagazine.co.uk | Rob Estreitinho |Sam Fowler |Kitty Poole |Dan Dawson
QMS, the Australian digital outdoor media company, presented the findings of what is reportedly the ‘global-first’ research into the role of human attention in OOH environments. Conducted in partnership with the audience measurement company, Amplified Intelligence, the study found that OOH ads score an average of 12 seconds of attention. In other words, OOH is not a glance-only medium. According to a press release, it takes ‘2.5 seconds of active attention’ to commit something to long-term memory.
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Oct 9, 2024 | 
mediacatmagazine.co.uk | Rob Estreitinho |Helen Miall |Sam Fowler
The second day of The Future of Media, Adwanted’s annual event dedicated to the future of commercial media, brought together the media industry for a day of discussions around leadership in media, changing media consumption habits and new strategies around social and digital media.
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Jul 31, 2024 | 
mediacatmagazine.co.uk | Sam Fowler |Dan Dawson
Jaffa Cakes’ most recent OOH campaign has proven to be a success, with the creative effectiveness platform System1 labelling it ‘the most effective OOH ad’. Providing ads with a Star Rating between 1 and 5.9 based on long-term brand-building potential, System1 reports that ‘We’re a cake! You Biscuit’ and ‘Clue’s on the Box’ have scored 5 and 4.9 stars respectively.
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Jul 15, 2024 | 
mediacatmagazine.co.uk | Paul Feldwick |Andrea Buzzi |Ben Kay |Sam Fowler
I’m surprised to realise that it’s ten years since I finished writing my book, The Anatomy of Humbug ( it was published in January 2015). That seems a long time in advertising, and more broadly in a fast-changing world. So it may be a good time to reflect on the genesis of the book, and how well it still reads today.
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Jul 5, 2024 | 
mediacatmagazine.co.uk | Kevin Chesters |Sam Fowler
Home improvement retailer Wickes has worked with the independent ad agency St Luke’s to launch a timely campaign titled ‘New Cabinet?’ following Labour’s general election victory. Running on an ad van outside Downing Street for one day only (5 July), the campaign features a Wickes poster that reads: ‘New Cabinet, Keir?
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Jun 27, 2024 | 
mediacatmagazine.co.uk | Sam Fowler |Kitty Poole |Dan Dawson
On 24 June, Wall’s ice cream launched a new AR OOH campaign, featuring augmented elements that can be viewed with the naked eye. More specifically, it partnered with Mindshare, GroupM OOH and DOOH.com to transform two large-format OOH screens in London and Manchester into ‘WinDOOHs’. The WinDOOH billboards show augmented 3D animations of Wallie (Wall’s ice cream freezer) and the Cornetto and Twister products.
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Jun 18, 2024 | 
mediacatmagazine.co.uk | Faris Yakob |Kevin Chesters |Alex Carapiet |Sam Fowler
Last month one of the largest news organisations in the USA reached out about my tweets. They had seen some about how the recipe of the largest amounts of political advertising, affective polarization, modern media, and AI might bubble up into a weird cultural environment. It’s been nearly a decade since 2016. The organization was also concerned about the above.
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May 29, 2024 | 
mediacatmagazine.co.uk | Kevin Chesters |Andrea Buzzi |Ben Kay |Sam Fowler
In fact, we all know how the slick ad campaign for the Conservatives is what ‘won’ the 1979 General Election for Margaret Thatcher, right? (You’ve all seen that ‘Labour isn’t working’ poster.) This story has been the basis of pretty much every conversation since about how to do political campaigning — from ‘Mr Boom & Mr Bust’ to Demon Pies (look it up). But would it surprise you to hear that it is a total myth? In fact, it is more accurately described as a ‘divergence from the truth; a falsehood’.
