Will Melzer

Oct 24, 2024 | mediacatmagazine.co.uk | Grace Gollasch |Helen Miall |Will Melzer |Mazen Hussain

On 24 October, the customer acquisition specialist, esbconnect, announced that it has partnered with the data and analytics consultancy, Sagacity. This partnership will combine Sagacity’s Intra dataset with esb’s email dataset to help advertisers engage new and existing audiences through email, social, programmatic and postal.

May 8, 2024 | mediacatmagazine.co.uk | Jenni Romaniuk |Nick Mason |Benedict Buckland |Will Melzer

This column is for all the non-profit marketers out there, who are using their own ‘people power’ to improve our world. Some of the most inspiring marketers I have met work for non-profits. Money for their cause is usually hard won, and so they face constant pressure to make sure every penny is spent wisely. This combination of passion and resource challenges are why it is especially disheartening to see non-profit marketers deplete resources trying ineffective marketing strategies.

Apr 25, 2024 | mediacatmagazine.co.uk | Emilia Kirk |Jenny Stanley |Will Melzer |Sean Hargrave

Google announced this week that it will, for the third time, delay the third-party cookie phase out. The company had originally set the deadline for the third-party cookie phase out for January 2020, promising that within two years user tracking technology would be eliminated. Since then, the tech giant has had to postpone the date twice, due to uncertainties around the alternative, called Privacy Sandbox.

Mar 11, 2024 | mediacatmagazine.co.uk | Emilia Kirk |Andrew Rose |Will Melzer |James Collins

Despite years of warnings, the digital advertising industry finds itself about to collide with a hard deadline. In the rush to test and implement new solutions, achieving scale for targeted campaigns in a privacy-first landscape and with incoming limits on available data is a top priority. A UK study by LiveRamp found that reaching target audiences at scale is at the top of marketers’ list of concerns after the deprecation of cookies, with 60% of respondents citing it as a concern.

Nov 22, 2023 | mediacatmagazine.co.uk | Ben Jeger |Will Melzer |Paul Childs |Tony Mattson

In this interview, Ben Jeger, VP EMEA at Moloco, discusses the company’s journey, mobile app advertising, and the future of the adtech industry. What sets the likes of Meta, Google and Amazon apart from the others is they excel at achieving results. Return-on-ad-spend (ROAS) and driving real performance is what helped them grow to the behemoths that they are today. These adtech leaders make it extremely easy to get started in performance marketing, which, in part, is what draws advertisers to them.