Jason Talbot

Apr 9, 2024 | mediacatmagazine.co.uk | Kate Knowles |Mark Byrne |Andrea Buzzi |Jason Talbot

In the larger framing of the world, TikTok is still an infant. A little baby platform, not even got its big teeth yet. But while the content evolution on TikTok has been vast, rapid and new, recently a lot of what’s being made is not new, but just surfacing old. Actually, TikTok’s whole set-up of splicing, stitching, editing and recreating has made it the perfect breeding ground for reliving old fandoms. Is this the legacy of millennials on TikTok?

Apr 4, 2024 | mediacatmagazine.co.uk | Laura Holliday |Matt Garbutt |Grace Gollasch |Jason Talbot

Just like the printing press before it, the internet promised the global delivery and dissemination of information to improve public knowledge. And for a while this worked, until its incentive — to make things uniform, standardised, stuffed with facts — led it to gorge itself into incapacitation on a mukbang of SEO-driven content.

Nov 23, 2023 | mediacatmagazine.co.uk | Sam Collenette |Charlie Cottrell |Grace Gollasch |Jason Talbot

‘Call me crazy if you want, but I never liked store-bought pesto.’On face value, this quote from a video recipe for home-made pesto on TikTok seems pretty innocent and unremarkable. It certainly doesn’t seem like a natural way to segue into a long and deeply personal story. And yet, that is exactly what has been happening on TikTok recently. In the weeks since it was first shared, the original video by foodie creator Susi Vidal has amassed over 17M views.

Sep 12, 2023 | mediacatmagazine.co.uk | Olivia Atkins |Ben Kay |Emily Rich |Jason Talbot

Managing our schedules, balancing our workloads and navigating communication has only become more cumbersome — particularly post pandemicHowever, our values and ways of working have shifted despite adhering to the same metrics and tools for success. With new tech developments threatening our personal and professional lifestyles, how can we ensure that we avoid feeling burnt out or disassociated? And instead feel satisfied with the output we produce, content with how we lead our lives?

Jun 19, 2023 | mediacatmagazine.co.uk | Andrea Buzzi |Jason Talbot |Jonathan Birch |David Alexander

TikTok is partnering up with Unilever to create and curate content for the #CleanTok™ community, a TikTok community for cleaning hacks, professional tips, product recommendations and more.