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Nov 15, 2024 | 
later.com | Stefan Palios |Lindsay Ashcraft
Slow periods used to be time for a pat on the back and a vacation… but things have changed. Now, brands have to drive consistent sales all year long to maximize earnings and stay ahead of the ever-growing competition. We'll let you in on a secret: You can drive revenue during slow periods without burning yourself out. Let’s use Crumbl as an example.
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Sep 4, 2024 | 
later.com | SArah Johnson |Sarah Johnson |Jillian Warren |Lindsay Ashcraft |Monique Gilliam Thomas
Social Media Marketing BlogUpdated on September 4, 2024Learn the secrets behind their success and boost your own brand's awareness!Published September 4, 2024The secret’s out: Influencer marketing has become a powerhouse for brands looking to drive engagement and extend their reach. And when done right, these campaigns can go viral, capturing the attention of millions. But a successful campaign is more than just partnering with creators who have a large following. The best partnerships?
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Aug 16, 2024 | 
later.com | Lindsay Ashcraft |Alyssa Gagliardi
If there's one thing we can count on, it's that social media is always changing. And while trends may come and go, this year was less about following the rules, and more about paving the way for experimentation. In 2024, we’re predicting an even bigger shift towards originality and transparency. Keep reading for the top social media trends to inspire your social media strategy in 2024.
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Aug 16, 2024 | 
later.com | SArah Johnson |Sarah Johnson |Lindsay Ashcraft |Monique Gilliam Thomas |Jessica Worb
You heard it here first: LinkedIn, once relegated to all things professional, is having a moment. With global members recently surpassing , brands and creators alike are harnessing the powerful platform to grow brand awareness, expand their audience, and build a community. But how do you make the most of what LinkedIn has to offer? This 4-week guide will give you a solid foundation to start posting and growing.
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Jul 11, 2024 | 
later.com | Hannah Butcher |Jillian Warren |Lindsay Ashcraft |Monique Gilliam Thomas
TikTok is the place to be on social media. With a global active user base of 1.5 billion people in 2024, the platform continues to grow both its user base and engagement. Did you know that users are spending an average of 58 minutes and 24 seconds on TikTok each day? This is 3 minutes and 36 seconds more than last year. But how do you grow your own, or your brand’s, following on TikTok when there’s so much competition out there?
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Oct 4, 2023 | 
later.com | Alyssa Gagliardi |Amanda Demeku |Lindsay Ashcraft |Monique Gilliam Thomas
Creating Instagram content from scratch every time you need to post can be a challenge when you have a busy to-do list. Enter: Instagram templates — the ultimate hack to efficiency, brand consistency, and easy peasy content creation. We’re breaking down all things Instagram templates, and sharingover 30 free templates you can start using in Canva right now.
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Sep 14, 2023 | 
later.com | Amanda Demeku |Lindsay Ashcraft |Alyssa Gagliardi
How to Plan Your Social Media BudgetNow that you know what a social media budget is all about, it’s time to start planning! Here are three simple steps to create a social media budget:First things first: It’s important to identify your social media goals right off the top. Are you hoping to boost TikTok views? Drive traffic to your blog or website? Increase Instagram engagement? Having a clearer understanding of your goals will help shape the direction of your social media budget.
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Sep 11, 2023 | 
later.com | Alyssa Gagliardi |Lindsay Ashcraft |Monique Gilliam Thomas
What's the Latest Social Media News? — March 2024 RoundupDiscover the hottest social media news, product launches, and commentary this month. From SSENSE's spelling bee campaign to Facebook reviving the Poke, here’s everything else that's happened recently: Longer Reels: Pull out your best storytimes because Reels are becoming (un)officially three minutes long. Social Posts on Google: Social posts have been added to Google Business listings — adding another way for your accounts to get discovered.
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Aug 25, 2023 | 
later.com | Amanda Demeku |Alyssa Gagliardi |Lindsay Ashcraft
Skip to main contentSocial Media Marketing Blog•Updated on August 25, 2023•7 minute readDecisions, decisions... 🤔Published August 25, 2023Never Miss a Trend AgainJoin over 1 million marketers to get social news, trends, and tips right to your inbox!Email AddressWhat Is a Social Media Manager? At a high-level, social media managers lead the marketing strategy for a brand’s social media channels. Scrolling TikTok after I schedule a post... it's like a reward.
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Aug 16, 2023 | 
later.com | Amanda Demeku |Lindsay Ashcraft
5 Tips for Managing Multiple Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube, or Twitter Accounts Whether you’re managing two accounts or six, here are our five best tips to help streamline your workflow. A social media content calendar is essential for anyone working in social media or building a brand. With it, you can quite literally see the big picture.
