Jessie Johnson
Principal Analyst at Forrester Research
Principal Analyst, Demand Marketing at @Forrester | B2B | MFA
Articles
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3 weeks ago |
forrester.com | Christina Schmitt |Sharyn Leaver |Jessie Johnson
E-commerce isn’t just changing; it’s undergoing a metamorphosis. For those at the helm of B2B organizations, the digital routes-to-market is a beast that demands not just feeding but understanding and anticipation. The architecture of your e-commerce ecosystem decides your trajectory in this dynamic realm—will it be a rocket ship to stellar growth or an anchor in shifting sands? More Than a Blueprint: Reinventing the E-Commerce Ecosystem.
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4 weeks ago |
forrester.com | Sharyn Leaver |Michael O'Grady |Jessie Johnson
Five years after the start of the COVID-19 pandemic, the world in many ways feels even more tumultuous and unpredictable. And unlike five years ago, when the source of the disruption was a single, unknown pathogen, today’s volatility comes from myriad forces: global outages, AI, cyberthreats, new tariffs, trade wars, and, of course, economic concerns. For business leaders, the impulse may be to hit pause on planned initiatives and spending and wait to see how things play out.
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1 month ago |
forrester.com | Jessie Johnson |Chuck Gahun |Karen Tran
B2B marketers overwhelmingly agree that their buyers and customers expect experiences relevant to their needs and preferences. Yet they struggle to define and deploy an audience-centric approach to B2B personalization that extends throughout the customer lifecycle.
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Dec 18, 2024 |
forrester.com | Jessie Johnson
AI-powered assistants are firmly embedded in B2B technologies and workflows, engaging prospects and customers in conversations across channels and automating back-end tasks to improve marketing and sales productivity. They’ve facilitated and learned from billions of interactions with prospects, customers, and go-to-market teams. Now they’re smarter, capable of functioning at a higher level, and gaining autonomy as adoption increases and agentic AI capabilities evolve.
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Sep 17, 2024 |
forrester.com | Vijay Raghavan |Craig Le Clair |Jessie Johnson
I attended Finovate’s first-ever wealth management track last week. Several themes emerged during my time spent there:“There is an AI for that.”Walking the conference halls, it was impossible not to hear how AI is going to drive better digital experiences and outcomes for investors and financial advisors. TIFIN AG demonstrated an AI solution that analyzes data and identifies trends based on client behaviors.
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RT @forrester: Don’t get caught unprepared to adapt to the generational differences altering B2B buyer preferences. Read on to explore more…
https://t.co/JfBcVHiBow